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Advertisers of the GEICO TV Spot, 'Operation: It's What You Do'

GEICO TV commercial - Operation: Its What You Do
GEICO

What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...

What the GEICO TV commercial - Operation: Its What You Do is about.

GEICO TV commercial - Operation: Its What You Do

GEICO TV Spot, 'Operation: It's What You Do' is a humorous television commercial that has become a fan-favorite due to its clever and witty script. The commercial features a group of surgeons who are performing an operation on a patient. The team of doctors is focused, but they can't seem to stop talking about GEICO car insurance.

One of the doctors begins speaking about how easy it is to switch to GEICO, which leads to a series of chaotic and zany events as the doctors attempt to focus on their patient while discussing their insurance coverage. The commercial culminates with the message that changing to GEICO is so straightforward that anyone can do it, including a distracted group of surgeons.

The commercial is notable for its creative use of humor and pop culture references, including the use of the song "It's What You Do" from the 2015 movie "Spectre." The commercial has been praised for its ability to turn a mundane and often frustrating topic like car insurance into an entertaining and relatable scene.

Overall, the GEICO TV Spot, 'Operation: It's What You Do' is a memorable and witty commercial that continues to delight viewers and serve as a prime example of how effective and entertaining advertising can be with the right approach.

GEICO TV commercial - Operation: Its What You Do produced for GEICO was first shown on television on July 12, 2015.

Song from commercial GEICO TV Spot, 'Operation: It's What You Do'

This commercial plays a song by Haim Mazar called Made For Commercial.

Frequently Asked Questions about geico tv spot, 'operation: it's what you do'

Ken Griffey Jr. appears in new ads for Geico and Booking.com that Major League Baseball fans are seeing in heavy rotation during broadcasts of MLB postseason games.

10 best Geico commercials for a good laugh

  • Unspeakable Family (2015)
  • Crushed Pottery (2018)
  • Scheduling Standoff (2022)
  • The Gecko Takes a Stroll (2021)
  • Rebel Rene (2022)
  • Life in a Victorian Home (2022)
  • Open Floor Plan Problem (2022)
  • The Gecko Makes a Connection (2021)

Definition Of Alligator Arms Alligator arms: When someone “pretends” to reach for the check with friends, but always gets to it a little too late. Or when the bill sits in the middle of the table and nobody reaches for it.

Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture.

Jake Dylan Wood (born 12 July 1972) is a British actor, best known in his native United Kingdom for playing Max Branning in long-running BBC soap opera EastEnders and in the United States as the voice of the GEICO gecko.

Chief among the forces behind Geico's success is the insurer's innovative and user-friendly initiatives. Geico's advertising is on the light and funny side, standing out in contrast with competitors, netting them a significant portion of the market share of the U.S. insurance market.

Not only is the message simple, but Geico has remained true to it over the years. Geico has leveraged one of the longest-running taglines and call-to-action strategies in history, resulting in a recall rate of 90%. The campaign may seem erratic; Geico has launched ad after ad, often with multiple ads at once.

A few decades ago, when the market was booming, Florida wild gator hides reportedly sold for up to $35 a linear foot. Now, trappers hope their skins might fetch $7 a foot if they're fortunate.

$250-$499 | Alligator Skin Cost | Leather Price – AMTAN.

Transcript

  • Boss: Hey, I'm glad I caught you.
  • Gecko: All right.
  • Gecko: "Good Driver Discounts: Now That's The Stuff.”
  • Boss: How 'bout this?
  • Gecko: "They're The Bee's Knees?”
  • Boss: Or this?
  • Gecko: Sir, how about just fifteen minutes could save you fifteen percent or more on car insurance?
  • Boss: Heh, yeah.

Continued Expansion, and a Civilized Caveman That was also the year that GEICO introduced the Cavemen to television audiences in order to drive home the point that using geico.com was "so easy even a caveman can do it." The rest, as they say, is advertising history.

1936 – GEICO is established by Leo and Lillian Goodwin.

Videos

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Actors

Actors who starred in GEICO TV Spot, 'Operation: It's What You Do'

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Raquel Bell photo
Agenices

Agenices of the GEICO TV Spot, 'Operation: It's What You Do'

GEICO TV commercial - Operation: Its What You Do
Hungry Man

Hungry Man is a well-known production company that has been in the business of making commercials, music videos, and films for over two decades. The company was founded in 1997 by Hank Perlman and Bry...

GEICO TV commercial - Operation: Its What You Do
Mediabrands

Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE : IPG). With a mission to create better flow between brands , consumers, and content, Mediabrands is the global lea...

GEICO TV commercial - Operation: Its What You Do
The Martin Agency

The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading adve...

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