Introduction to JeepJeep is an American automotive company that specializes in the production of SUVs (Sport Utility Vehicles) and off-road vehicles. It is a brand that is known for its iconic designs...
The 2017 Jeep Compass TV spot, titled 'Recalculating,' is a dynamic and engaging advertisement that showcases the power and versatility of the vehicle. The commercial begins with a shot of a navigation system, indicating the driver's intended destination. The voice of the navigation system directs the driver to take a certain turn, but then immediately adjusts as the driver chooses a different direction.
As the Jeep Compass navigates through rough terrain and winding roads, the navigation system repeatedly recalculates the route, highlighting the vehicle's ability to handle any challenge. The commercial cuts to shots of the driver's face, displaying determination and confidence as the Jeep Compass overcomes obstacles.
The narration emphasizes the idea of recalculating: "We all make wrong turns, but it's how we handle the unexpected that sets us apart." This sentiment underscores the Jeep Compass's ability to adapt and navigate through any situation.
Overall, the 2017 Jeep Compass TV spot is a dynamic and engaging advertisement that showcases the vehicle's power and versatility. The use of the navigation system as a motif, along with the narration, reinforces the idea of adapting to change and overcoming obstacles, making the Jeep Compass an ideal choice for those seeking adventure and exploration.
2017 Jeep Compass TV commercial - Recalculating produced for Jeep was first shown on television on May 3, 2017.
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