AT&T Wireless television commercial 2019 - OK March Madness: Highlights

What the AT&T Wireless TV commercial - OK March Madness: Highlights is about.

The AT&T Wireless TV spot, 'OK March Madness: Highlights,' features various basketball highlights from the March Madness tournament. The ad begins with a player dribbling the ball down the court followed by a cutaway of cheering fans from different parts of the country. The commercial continues to showcase different teams and players in action, accompanied by an upbeat soundtrack.

The focus of the ad is on the quality of AT&T's wireless service as the events unfold without any buffering or lagging issues. This is highlighted towards the end of the spot where an intense game-winning shot is shown in slow motion before returning to real-time play. The message is clear that with AT&T's wireless service, fans can stream March Madness games without missing any of the action.

The ad's tagline "Just OK is not OK" reflects the company's desire to set a new industry standard in providing high-quality wireless service. Overall, the TV spot effectively conveys the idea that even in high-pressure situations like March Madness games, AT&T's wireless service is reliable and delivers an uninterrupted viewing experience for fans.

AT&T Wireless TV commercial - OK March Madness: Highlights produced for AT&T Wireless was first shown on television on March 28, 2019.

Song from commercial AT&T Wireless TV Spot, 'OK March Madness: Highlights'

CBS College Basketball Theme - Bob Christianson

The CBS College Basketball Theme is a well-known sports theme song that is commonly associated with the NCAA Men's Basketball Tournament. The theme was composed by Bob Christianson, a musician who has written over 25 award-winning sports themes for CBS, ESPN, and ABC.

The theme was first created in 1992 when CBS Sports held a contest to find new theme music for its NCAA tournament telecasts. Bob Christianson was one of a handful of composers who submitted entries , and his composition was chosen as the winner. Since then, the CBS College Basketball Theme has become one of the most recognizable sports themes in the world, and is often played during broadcasts of NCAA basketball games.

Christianson has described the theme as being "anthemic" and "uplifting," and has said that he wanted to create a piece of music that would capture the excitement and energy of the NCAA tournament. The theme features a driving beat, soaring strings, and a catchy melody that is easy to remember and sing along to.

In addition to the CBS College Basketball Theme, Christianson has composed a number of other sports themes, including music for the NHL, the FIFA World Cup, and the Olympics. He has won numerous awards for his work, including several Emmys and a Sports Illustrated award for Best Sports Theme.