“Disrupt, make noise, get people talking about Tubi the next day.” That was the goal for the campaign, said Greg Hahn, co-founder and chief creative officer of Mischief, the agency behind Tubi's “interface interruption” and “rabbit hole”-themed Super Bowl ads.

15-second The 15-second commercial made it seem like the 2023 Super Bowl broadcast had returned from a commercial break when, suddenly, the TV screen exited the game and opened the Tubi app. "No, you didn't sit on the remote," Tubi said in the video's description on YouTube.

FOX What channel will it be on? The game will be aired live on FOX and the FOX Sports App, with coverage ongoing throughout the day leading up to the 6:30 kickoff. More than 110 million people around the world are expected to tune in to the broadcast.

The new spot, “Interface Interruption,” aired during the fourth quarter of the game. Shortly after, a follow-up 15-second promo, “Gardener,” ran, building on the 60-second creative that debuted during halftime.

The ad showed the game's commentators Greg Olsen and Kevin Burkhardt appearing to return from a commercial break, but someone with the remote begins clicking and changing the channel away from the game to Tubi. The person then clicks on the 2005 film "Mr. and Mrs. Smith," leading the Tubi logo to appear.

The message? Tubi wanted streamers to go down the rabbit hole of content that the streaming service possesses on its free-to-watch app. "It's playful and doesn't take itself too seriously," Mischief co-founder Greg Hahn said. "The rabbit hole is about having content that drags you in and you struggle to pull away from.

Tubi is a free, ad-supported streaming service with a library of over 20,000 movies and TV shows. With no credit card required, you instantly get access to content from studios like Paramount, Lionsgate, MGM, and more.

FOX What TV channel is the Super Bowl on? Super Bowl LVII will air on FOX.

Yes, you can watch the Super Bowl without cable or satellite TV service. Any paid live TV streaming service that carries CBS in its channel lineup will do, like YouTube TV, Hulu + Live TV, and DIRECTV STREAM. You can also stream the game live on mobile devices with NFL+, starting at $6.99 a month.

A Tubi ad during the Super Bowl had families wondering who was messing with the remote. Millions of people across the U.S. freaked out in unison during Super Bowl LVII when a commercial for streaming service Tubi duped everyone into thinking somebody was fiddling with the TV remote.

Here's why. Social media exploded with reaction videos after Tubi fooled Super Bowl viewers across the country with an ad that looked like the channel was being changed to their streaming platform.

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