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Cold Steel TV commercial - Innovation
Cold Steel

Cold Steel is a renowned American company that specializes in the production of high-quality knives, swords, and other edged weapons. Founded in 1980 by Lynn C. Thompson, the company quickly gained a...

What the Cold Steel TV commercial - Innovation is about.

Cold Steel TV commercial - Innovation

Cold Steel is a well-known brand in the world of knives, swords, and other martial arts weapons. The company's latest TV spot, entitled 'Innovation,' showcases the unique features and high-quality craftsmanship that make Cold Steel products stand out in the market.

The ad opens with a black and white shot of a traditional swordsmith at work, hammering away to create a classic katana. The voiceover asks whether this age-old technique is the only way to craft a blade, or whether there is room for innovation.

The scene then cuts to a modern-day factory, where the Cold Steel team is shown using cutting-edge technology to create their knives and swords. We see close-ups of the different components of their products, such as the Tri-Ad lock, which is a patented mechanism that ensures maximum strength and durability.

The ad also features shots of the Cold Steel team performing tests on their products, such as slicing through a watermelon, chopping through rope, and even hacking through a car door. These demonstrations highlight the sheer power and functionality of Cold Steel's tools.

Throughout the TV spot, the voiceover emphasizes the company's commitment to continual improvement and innovation. We see glimpses of the testing and research that Cold Steel undertakes to ensure that their products are of the highest quality.

Overall, the 'Innovation' TV spot showcases Cold Steel as a company that merges tradition and technology to create cutting-edge products that have stood the test of time. The ad is sleek, stylish, and shows a clear appreciation for the fine art of blade making.

Cold Steel TV commercial - Innovation produced for Cold Steel was first shown on television on April 18, 2016.

Frequently Asked Questions about cold steel tv spot, 'innovation'

Founded in Ventura, California, the company is currently based in Irving, Texas after an acquisition by GSM Outdoors in 2020. Cold Steel products are manufactured worldwide, including in the United States, Japan, Taiwan, India, Italy, China, and South Africa.

Cold Steel, Inc., founded in 1980 by company president, Lynn C. Thompson, is a company dedicated to making the strongest, sharpest knives in the world. Over the last three decades, Cold Steel has been at the forefront of the many innovations that have helped to define the knife industry as a whole.

Good Sportsman Marketing, LLCCold Steel / Parent organization

1980 Cold Steel's history dates back 41 years at the time of writing, to 1980 when the company was founded in California by Lynn Thompson.

Cold Steel may refer to: Cold-formed steel (CFS), the common term for products made by rolling or pressing thin gauges of sheet steel into goods. Cold Steel (company), marketer of knives, swords and other edged weapons and tools.

Cold Steel Inc. is a knife and tool company dedicated to creating the world's strongest, sharpest knives, swords, tomahawks, machetes, cutlery, tools for every day carry: EDC.

In cold steel dissection method, a tonsillar dissector made of steel is used to dissect the tonsils out of their bed. Then hemostasis is carried out by suture ligation of the bleeding vessels.

Cold rolled steel is used in applications where tolerances, surface conditions, concentricity, and straightness are factors. It also offers a more aesthetic and visually appealing surface. Other applications include: Home Appliances.

cold steel's products are generally very good. they're reliable when it comes to their traditional items (fixed blades, locking folders). i wouldn't necessarily go for their more gimmicky stuff, like the triple action or the bad axe. most of their items are relatively inexpensive, compared to the quality of the tools.

Cold steel, or cold rolled steel, is called this because it is shaped into bar or sheet stock at low temperatures - usually room temperature or slightly above. This is in contrast to hot-rolled steel, which is shaped at high temperatures where it is nice and soft.

Cold Steel may refer to: Cold-formed steel (CFS), the common term for products made by rolling or pressing thin gauges of sheet steel into goods. Cold Steel (company), marketer of knives, swords and other edged weapons and tools.

In simple terms, cold rolling is the process of strengthening steel by changing its shape without using heat. Cold rolling, unlike hot rolling such as with hot rolled steel, can only occur when a metal is below its re-crystallization temperature.

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