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Yo-Yo Ma and Kathryn Stott
Sony Music

Sony Music is a prominent global music company that operates as a subsidiary of Sony Group Corporation. It is one of the largest record labels in the world, with a vast portfolio of artists spanning d...

What the Yo-Yo Ma and Kathryn Stott "Songs of Comfort & Hope" TV commercial is about.

Yo-Yo Ma and Kathryn Stott

In 2020, the iconic cellist Yo-Yo Ma teamed up with pianist Kathryn Stott to create "Songs of Comfort & Hope," a project aimed at sharing the healing power of music during the height of the COVID-19 pandemic. The duo recorded a series of virtual performances, sharing their own favorite pieces and inviting guest artists to join them in spreading the message of comfort and hope through music.

To promote the project, a TV spot was created featuring snapshots of various people — from healthcare workers to family members spending time together in quarantine — listening to the duo's music and finding solace in its gentle melodies. In addition to the beautiful visuals, the spot included a voiceover from Ma, explaining the motivation behind the project and emphasizing the importance of coming together through music during difficult times.

The "Songs of Comfort & Hope" TV spot was a powerful reminder of the healing power of music and the ability of cultural figures like Yo-Yo Ma and Kathryn Stott to bring people together and uplift spirits in challenging times. The project resonated with audiences around the world, inspiring many to turn to music as a source of comfort and solace during a time of great hardship.

Yo-Yo Ma and Kathryn Stott "Songs of Comfort & Hope" TV commercial produced for Sony Music was first shown on television on December 11, 2020.

Song from commercial Yo-Yo Ma and Kathryn Stott "Songs of Comfort & Hope" TV Spot

"Over the Rainbow" by Yo-Yo Ma and Kathryn Stott

"Over the Rainbow" is a classic song from the 1939 film "The Wizard of Oz," with music by Harold Arlen and lyrics by E.Y. Harburg. It has been covered by many artists over the years, and in 2020, cellist Yo-Yo Ma and pianist Kathryn Stott recorded their version of the song for their album "Songs of Comfort and Hope."

The album was released on December 11, 2020, and features a collection of uplifting and calming music that aims to provide comfort during difficult times. "Over the Rainbow" is one of the standout tracks on the album, with Ma's cello and Stott's piano combining to create a beautiful and emotional rendition of the classic tune.

The duo's performance of "Over the Rainbow" has been praised for its warmth and sincerity, and has been described as a "heartwarming reverie" by critics. The song is just one of many on the album that showcases Ma and Stott's musical chemistry and ability to create evocative and moving performances.

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Agenices

Agenices of the Yo-Yo Ma and Kathryn Stott "Songs of Comfort & Hope" TV Spot

Yo-Yo Ma and Kathryn Stott
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

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