Sony Music is a prominent global music company that operates as a subsidiary of Sony Group Corporation. It is one of the largest record labels in the world, with a vast portfolio of artists spanning d...
The Sony Music TV spot, titled "Your Voice, Your Power, Your Vote," has been one of the most inspiring campaigns of recent times. The ad features Childish Gambino's powerful and poignant song, "This Is America," which is used as the soundtrack to the ad.
The ad encourages young and underrepresented voters to use their voices and their power to make a difference in the upcoming elections. It aims to motivate people to register, vote, and make their voices heard.
The ad features several individuals of various ethnicities, races, and backgrounds who share their reasons for voting. From healthcare to women's rights, climate change to social justice, the ad emphasizes the importance of voting and making our voices heard.
Childish Gambino's song, "This is America," is the perfect soundtrack for the ad. The song tackles issues such as gun violence, racism, and mass shootings, all while shedding light on the African American experience in America. The lyrics, combined with the powerful imagery in the ad, make for an emotional and powerful message.
Overall, the Sony Music TV spot is a meaningful and significant campaign that reminds us all of the importance of voting and using our voices to make a positive change in our communities and the world.
Sony Music TV commercial - Your Voice, Your Power, Your Vote produced for Sony Music was first shown on television on October 21, 2020.
"This is America" by Childish Gambino
"This is America" is a politically charged song by American rapper, actor, and writer Donald Glover, who performs under the stage name Childish Gambino. The song was released on May 5, 2018, and was accompanied by a music video directed by Hiro Murai. The song features lyrics that address issues such as gun violence, police brutality, and racism in America.
The music video for "This is America" is particularly notable for its use of symbolism and imagery to convey its message. The video features Gambino dancing in front of a series of chaotic scenes, including a choir being gunned down, a man falling from a balcony, and police cars on fire. The video has been praised for its ability to provoke thought and discussion about important social issues.
The song and music video were widely acclaimed upon their release, with many critics praising their artistic and political merit. "This is America" went on to win several awards, including Song of the Year at the 2019 Grammy Awards.
It's worth noting that there was a lawsuit filed by rapper Kidd Wes who claimed that "This Is America" copied his song "Made in America." However, the lawsuit was dismissed by a judge who ruled that the two songs were not substantially similar.
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