What the Miller Lite TV commercial - Subliminal Advertising is about.

Miller Lite is a popular beer brand that has been around for over four decades. The company has released multiple TV spots over the years to market their product and build their brand image. One of the most memorable commercials was the Miller Lite TV Spot, titled 'Subliminal Advertising' Song by Apollo 100.

The commercial starts with a close-up shot of a glass of beer being poured. As the camera zooms out, we see a group of people in a bar, all of whom are staring intently at the beer. The background music is a lively instrumental piece by a band called Apollo 100.

Suddenly, a voiceover interrupts the music and says, "Hey, wait a minute. What's going on here?" The camera then zooms in on the beer, revealing the words 'Tastes Great' written in the foam. The voiceover then continues, "We've been using subliminal advertising to make you think that Miller Lite tastes great for years."

The commercial then transitions into a satirical tone, with the voiceover sarcastically thanking the viewer for falling for their subliminal advertising tactics. The bar patrons continue to stare intently at their beers as the camera fades to the Miller Lite logo.

This particular commercial was groundbreaking at the time because it challenged the traditional advertising techniques used by many companies. It touched on the idea of subliminal advertising, which has been debated and analyzed by marketers and psychologists for decades. The impact of this TV spot was so profound that it is still being referenced and analyzed today, over 40 years after its initial release.

The lively music by Apollo 100 added to the overall entertainment value of the commercial, which made it even more memorable. The success of this particular TV spot helped solidify Miller Lite as one of the most recognizable beer brands in the world.

Miller Lite TV commercial - Subliminal Advertising produced for Miller Lite was first shown on television on September 7, 2014.