Introduction to JeepJeep is an American automotive company that specializes in the production of SUVs (Sport Utility Vehicles) and off-road vehicles. It is a brand that is known for its iconic designs...
In 2017, Jeep released a new TV spot titled 'Big Move' to advertise its new Jeep Compass. The TV spot follows a couple's relocation to a new city and how the Jeep Compass helped them in their big move.
The ad opens with the couple packing their belongings into their Jeep Compass and driving towards their new home. Throughout the TV spot, the Jeep Compass is shown navigating through different terrains and weather conditions to help them reach their destination.
As they drive, the spot highlights the Jeep Compass's features like its navigation system, all-wheel drive, and off-road capabilities. These features help the couple navigate through the traffic and rough terrains while they drive to their destination.
Throughout the commercial, the Jeep Compass is shown as a reliable and tough car that can help the couple overcome any obstacle while moving to their new city. As they finally arrive at their new home, they smile and thank the Jeep Compass for helping them in their big move.
The TV spot concludes with the Jeep Compass logo and tagline 'Go Anywhere, Do Anything' and a message encouraging viewers to visit their local Jeep dealership to test drive the Jeep Compass. Overall, the 'Big Move' TV spot effectively showcases the Jeep Compass's features and how they can be used in everyday life.
2017 Jeep Compass TV commercial - Big Move produced for Jeep was first shown on television on May 17, 2017.
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