The Archery Trade Association (ATA) is a non-profit organization that is dedicated to promoting and supporting the growth of the archery and bowhunting industry. Established in 1953, the ATA is curren...
The ATA Deer Protection Program has launched a new TV Spot called 'CWD Facts', aimed at educating the public on Chronic Wasting Disease (CWD) in deer populations. The ad features a series of shocking facts, presented against a backdrop of deer in their natural habitat.
The first shot shows a majestic deer grazing, as the voice-over intones, "Did you know that Chronic Wasting Disease can spread through deer nose-to-nose contact?" This is followed by footage of two deer bumping noses, highlighting the danger of the disease's transmission.
The ad continues with more startling information, such as "CWD can survive years in the environment" and "Deer infected with CWD may not show symptoms for years". These soundbites are punctuated by poignant images of deer in the wilderness, and the message is clear: CWD is a dangerous and complex disease that requires attention from hunters, wildlife managers, and the public.
Throughout the spot, the ad encourages viewers to take action to protect deer populations by adhering to the ATA Deer Protection Program's guidelines, such as properly disposing of carcasses and preventing deer-to-deer contact. It also urges hunters to submit deer heads for testing, as early detection is key to preventing the spread of the disease.
In conclusion, the ATA Deer Protection Program's 'CWD Facts' TV Spot is an informative and sobering look at the dangers of Chronic Wasting Disease in deer populations. With its striking visuals and urgent message, the ad is sure to drive home the importance of protecting these majestic animals for generations to come.
ATA Deer Protection Program TV commercial - CWD Facts produced for Archery Trade Association was first shown on television on April 30, 2020.
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