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Advertisers of the ATA Deer Protection Program TV Spot, 'CWD Facts'

ATA Deer Protection Program TV commercial - CWD Facts
Archery Trade Association

The Archery Trade Association (ATA) is a non-profit organization that is dedicated to promoting and supporting the growth of the archery and bowhunting industry. Established in 1953, the ATA is curren...

What the ATA Deer Protection Program TV commercial - CWD Facts is about.

ATA Deer Protection Program TV commercial - CWD Facts

The ATA Deer Protection Program has launched a new TV Spot called 'CWD Facts', aimed at educating the public on Chronic Wasting Disease (CWD) in deer populations. The ad features a series of shocking facts, presented against a backdrop of deer in their natural habitat.

The first shot shows a majestic deer grazing, as the voice-over intones, "Did you know that Chronic Wasting Disease can spread through deer nose-to-nose contact?" This is followed by footage of two deer bumping noses, highlighting the danger of the disease's transmission.

The ad continues with more startling information, such as "CWD can survive years in the environment" and "Deer infected with CWD may not show symptoms for years". These soundbites are punctuated by poignant images of deer in the wilderness, and the message is clear: CWD is a dangerous and complex disease that requires attention from hunters, wildlife managers, and the public.

Throughout the spot, the ad encourages viewers to take action to protect deer populations by adhering to the ATA Deer Protection Program's guidelines, such as properly disposing of carcasses and preventing deer-to-deer contact. It also urges hunters to submit deer heads for testing, as early detection is key to preventing the spread of the disease.

In conclusion, the ATA Deer Protection Program's 'CWD Facts' TV Spot is an informative and sobering look at the dangers of Chronic Wasting Disease in deer populations. With its striking visuals and urgent message, the ad is sure to drive home the importance of protecting these majestic animals for generations to come.

ATA Deer Protection Program TV commercial - CWD Facts produced for Archery Trade Association was first shown on television on April 30, 2020.

Frequently Asked Questions about ata deer protection program tv spot, 'cwd facts'

How can you tell if a deer has CWD? Symptoms of infected animals include emaciation, excessive salivation, lack of muscle coordination, difficulty in swallowing, excessive thirst, and excessive urination. Subtle behavioral changes like loss of fear of humans or other abnormal behavior are often the first signs noticed.

CWD Zones & Check Stations

  • Bexar County.
  • Brooks County.
  • Duval County.
  • Frio Zavala County.
  • Gillespie County.
  • Gonzales County.
  • Hamilton County.
  • Hunt County.

What is chronic wasting disease? CWD is a disease found in some deer, elk and moose populations. CWD damages portions of the brain and typically causes progressive loss of body condition, behavioral changes, excessive salivation and death.

CWD Surveillance Areas and Special Regulations

Primary Surveillance Area Counties
Surveillance Area 1Stokes, Surry, Wilkes, Yadkin
Surveillance Area 2Cumberland
Non-surveillance Area Counties

What is Chronic Wasting Disease (CWD)?

  • Severe weight loss.
  • Stumbling.
  • Listlessness.
  • Drooling.
  • High thirst or urination.
  • Drooping ears.
  • Lack of fear‌

The disease is not caused by a virus or bacteria. CWD is one of a family of diseases called transmissible spongiform encephalopathies. These diseases are the result of a naturally occurring protein, called a prion, that becomes misfolded and thus resists being broken down by the body the way normal proteins are.

CWD in Animals

  1. drastic weight loss (wasting)
  2. stumbling.
  3. lack of coordination.
  4. listlessness.
  5. drooling.
  6. excessive thirst or urination.
  7. drooping ears.
  8. lack of fear of people.

Since 2012, TPWD has recorded 504 confirmed cases of CWD in whitetails and mule deer, both free-range and captive. Sixty percent of the 504 positive tests - 300 cases - have occurred since 2021, and breeder deer comprised 258 of them.

Chronic wasting disease (CWD) is classified as a transmissible spongiform encephalopathy (TSE), or prion disease, along with other animal diseases, such as scrapie and bovine spongiform encephalopathy.

Chronic wasting disease (CWD), sometimes called zombie deer disease, is a transmissible spongiform encephalopathy (TSE) affecting deer.

Since 1997, CWD has been found in farmed cervids (white-tailed deer, red deer, and elk) in 16 States: Colorado, Kansas, Michigan, Minnesota, Missouri, Montana, New York, Oklahoma, South Dakota, Iowa, Nebraska, Ohio, Pennsylvania, Texas, Utah and Wisconsin.

Chronic wasting disease is caused by a misfolded protein called a prion. All mammals produce normal prions that are used by cells, then degraded and eliminated, or recycled, within the body. When disease-associated prions contact normal prions, they cause them to refold into their own abnormal shape.

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