What the Under Armour Scent Control TV commercial - Cold Gear is about.

The Under Armour Scent Control TV spot, 'Cold Gear,' is a gripping ad campaign that targets hunters who require the utmost in performance and durability from their clothing in freezing temperatures. The spot is set in the backwoods of the American wilderness, where a hunter is navigating his way in a rugged landscape covered with ice and snow.

The ad begins with the hunter wearing the newly launched "Cold Gear" line from Under Armour which is specifically designed for the winter weather and extreme cold. As the spot progresses, the weather turns treacherous, and the temperature plummets. However, the hunter remains confident and composed, thanks to the warmth and durability offered by the Cold Gear line.

The key feature of this Under Armour TV spot is the scent control technology that the Cold Gear line boasts. This technology is vital for hunters as it minimizes or eliminates the tell-tale odor produced by sweat, oils, and other factors that may be detected by prey, thus improving the chances of a successful hunt.

Viewers get to see how the scent control technology works as the hunter stalks a deer through the dense woods, without being detected. As the deer approaches, the hunter's aim is steady, his body is calm, and his clothes remain undetected by the deer. This moment of success is cathartic for the hunter, and it highlights the functionality of the product line.

In conclusion, the TV spot, 'Cold Gear' by Under Armour, delivers a compelling message about the importance of high-performance clothing for hunters, especially during unfavorable weather. The Under Armour Cold Gear line's outstanding quality, scent control technology, and durability make it a must-have for hunters who demand the best out of their gear.

Under Armour Scent Control TV commercial - Cold Gear produced for Under Armour Hunt was first shown on television on June 5, 2014.