What the Kia Seltos TV commercial - Tough Never Quits is about.

Kia recently released a new TV spot for their Seltos SUV titled 'Tough Never Quits'. The commercial stars Josh Jacobs, a star running back for the Las Vegas Raiders, and highlights the toughness and durability of the Seltos.

The ad features Jacobs running down a desolate road in the middle of a thunderstorm, facing several obstacles along the way. Despite the challenging conditions, Jacobs keeps running, showcasing his strength and perseverance. Suddenly, he comes across a red Kia Seltos parked on the side of the road. Jacobs takes a moment to catch his breath and, impressed by the rugged appearance of the car, decides to keep running alongside it.

As Jacobs continues his run, the Seltos keeps up with him, never faltering in its pursuit. The commercial then switches to footage of the Seltos navigating treacherous terrain, climbing steep hills, and crossing streams, all while maintaining its composure.

Throughout the ad, the Seltos is depicted as a vehicle that can withstand any challenge thrown its way, just like Jacobs himself. The TV spot concludes with the tagline 'Tough Never Quits', emphasizing the Seltos' unbreakable nature.

Overall, Kia's Seltos TV spot is a compelling piece of advertising that effectively showcases the SUV's durability and strength. By pairing it with a star athlete like Josh Jacobs, the commercial is sure to resonate with viewers who value toughness and resilience.

Kia Seltos TV commercial - Tough Never Quits produced for Kia was first shown on television on February 2, 2020.