Choice Hotels is a well-known hotel company that has been in operation for over 80 years. It is one of the largest hotel companies in the world and has built a portfolio of diverse brands. The company...
EconoLodge has released a new TV Spot entitled "Easy Fishing Tip: Bit By Bass" featuring the professional angler, Justin Lucas. In the commercial, Lucas is seen giving a tip on how to catch a bass easily. The ad starts with a shot of the EconoLodge motel, while Lucas is heard saying, "When I’m on the pro angling circuit, I travel all the time. And when I’m on the road, I stay at EconoLodge."
The ad goes on to show Lucas as he prepares to go fishing. He explains that one of the best ways to catch bass is to use a lure that looks like a crawfish. He demonstrates how to do this by cutting a piece of rubber to the shape of a crawfish, and then hooking it onto his line.
As Lucas casts his line, the ad shows a series of images of him catching big fish after big fish. Lucas says, "Look at that. That's what I call a bit by bass," and the ad shows a close-up shot of a bass biting his lure.
The commercial ends with Lucas sitting in his motel room at the EconoLodge, holding up a string of fish. He says, "It’s easy to stay successful when you’re staying with EconoLodge."
Overall, the EconoLodge TV Spot featuring Justin Lucas is a creatively engaging way to draw attention to the motel chain's services while also incorporating a fishing tip from a professional angler.
EconoLodge TV commercial - Easy Fishing Tip: Bit By Bass produced for Choice Hotels was first shown on television on October 16, 2019.
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