Out of the 57 commercials that Ad Meter panelists rated, these were considered the best of the best.

• Rocket Mortgage: “Certain Is Better – Tracy Morgan, Dave Bautista & Liza Koshy” (7.38)
• Rocket Mortgage: “Certain Is Better – Tracy Morgan & Joey Bosa” (7.30)
• Amazon: “Alexa's Body” (6.75)
• M&M'S: “Come Together” (6.73)

Largest all-time Super Bowl advertisers 2021 Budweiser was the company that has spent the most on Super Bowl advertising as of January 2021, doling out a total of 470.5 million U.S. dollars on Super Bowl commercials since the first Super Bowl in 1967.

They have to be high quality in production, and they have to make people laugh. But most of all, a successful Super Bowl ad must sell something. In the end, these commercials need to be successful in influencing people to go out and buy the product they're advertising. A good Super Bowl ad usually has a celebrity.

Budweiser remains the king of Super Bowl ads Amazon's Super Bowl success notwithstanding, Budweiser remains the company that has spent the most on Super Bowl commercials, allocating a total of 470.5 million dollars on Super Bowl ads between the first Big Game in 1967 and Super Bowl LIV in 2020.

The top 10 Super Bowl 57 commercials, according to USA TODAY Ad Meter

• Workday: "Rockstar" (5.91)
• Disney: "Disney100 Special Look" (5.92)
• He Gets Us: "Be Childlike" (5.97)
• T-Mobile: "Neighborly" (6.00)
• Bud Light: "Bud Light Hold | Easy To Drink, Easy To Enjoy" (6.04)
• PopCorners: "Breaking Good" (6.26)

In 2023, a 30-second Super Bowl commercial costs a record-high average of $7 million, according to Forbes. In 2022, a 30-second commercial slot during the Super Bowl was $6.5 million, which was an increase from the $5.5 million asked for in 2021. Here were the prices in some recent previous years: 2020: $5.6 million.

Several major brands, including Budweiser, Coca-Cola, Doritos, GoDaddy, Master Lock, and Tide have been well known for making repeated appearances during the Super Bowl.

North American football's Super Bowl is one of the biggest annual sporting events globally, played between the winners of the National and American Football Conferences in the NFL. Every year, companies compete to secure one of the coveted 30-second advertisement slots and establish long-term deals with the league.

Many Super Bowl advertisements have become iconic and well known because of their quality, unpredictability, humor, and use of special effects.

They have to be high quality in production, and they have to make people laugh. But most of all, a successful Super Bowl ad must sell something. In the end, these commercials need to be successful in influencing people to go out and buy the product they're advertising. A good Super Bowl ad usually has a celebrity.

Linli Xu, Ph. The study's findings included: Super Bowl advertisers see an increase in total word-of-mouth (both online and offline conversations) for about a month, with a 16% increase the month of the game. The total word-of-mouth increases 22% the week after the Super Bowl.

The advertising landscape during the Super Bowl in the past years has been fairly steady, with numbers of ads oscillating roughly between 80 and 100, and total advertising time around 50 minutes.