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The Late Show Super Bowl 2021 TV Promo, 'Chicken Wings'
In a world of extravagant Super Bowl commercials, The Late Show took a bold and unconventional approach with their 2021 TV promo, aptly titled 'Chicken Wings.' Breaking away from the glitz and glamour often associated with Super Bowl ads, this promo sought to capture the essence of everyday life and connect with viewers on a relatable level.
The commercial opens with a simple living room scene, where a group of friends has gathered to watch the big game. The room is filled with excitement, anticipation, and of course, the unmistakable aroma of sizzling chicken wings. As the camera pans across the room, we see vibrant smiles and animated conversations, as the friends banter and cheer for their favorite team.
But amidst the backdrop of the game, the focus subtly shifts to The Late Show host himself, Stephen Colbert. Sporting a casual attire and a mischievous grin, Colbert emerges from the kitchen, bearing a tray piled high with perfectly cooked chicken wings. With a charismatic twinkle in his eye, he proclaims, "Forget all those after-game snacks, folks. We've got the real deal right here!"
As Colbert takes a bite of a chicken wing, the viewer's attention is redirected to the sheer joy and satisfaction on his face. The commercial cleverly captures the essence of indulgence and enjoyment, not only associated with Super Bowl parties but also symbolizing the essence of The Late Show experience.
'Chicken Wings' serves as a metaphor, encompassing not just the delicious snack, but also the irresistible allure of late-night entertainment. The simple act of eating chicken wings becomes an invitation to indulge in Colbert's unique blend of humor, wit, and engaging interviews, available only on The Late Show.
The promo concludes with a series of fast-paced shots, showcasing hilarious moments and unforgettable guests who have graced the Late Show stage. Throughout, Colbert's infectious laughter reverberates in the background, leaving viewers eager for more.
This Super Bowl spot highlights The Late Show's commitment to captivating audiences by focusing on the everyday experiences that unite us all. By trading in flashy visuals for relatable content, Colbert and his team created a commercial that resonated with fans, standing out amidst the sea of extravagant advertisements that dominated the airwaves that night.
In the end, 'Chicken Wings' served as a tasty reminder that sometimes, the simplest things in life can bring the greatest joy. Whether it's enjoying a game with friends or tuning in to The Late Show, it's the shared
The Late Show Super Bowl 2021 TV Promo, Chicken Wings produced for CBS was first shown on television on February 6, 2021.
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