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Advertisers of the The General TV Spot, 'Two Kinds of People'

The General TV commercial - Two Kinds of People
The General

The General is an innovative and dynamic company that has revolutionized the insurance industry. With a strong focus on providing affordable and reliable coverage, they have quickly become a leader in...

What the The General TV commercial - Two Kinds of People is about.

The General TV commercial - Two Kinds of People

The General TV Spot, 'Two Kinds of People' is a commercial for the insurance company The General. The ad, which runs for 30 seconds, features a simple but effective concept - there are two types of people in the world, those who save money, and those who don't.

The ad opens on a busy street corner, with two men waiting for the light to change. One man is well-dressed and seemingly successful, while the other is more casually dressed but still well-kept. The well-dressed man transforms into a dollar sign while the casually dressed man turns into a bag of money.

The narrator then explains that there are two types of people in the world, those who save money, and those who don't. The ad then cuts to a man driving a beat-up car, followed by a woman driving a newer car. The man representing the former turns into a clunker car while the latter becomes a sleek sports car.

As the ad concludes, the narrator encourages viewers to save money by switching to The General for their car insurance needs. The ad ends with the tagline, "For a great low rate you can get online, go to The General and save some time!"

Overall, 'Two Kinds of People' is an engaging and memorable TV spot that uses a simple concept to highlight the benefits of The General's insurance services. The ad encourages viewers to consider their spending habits and shows how choosing The General can lead to financial benefits.

The General TV commercial - Two Kinds of People produced for The General was first shown on television on June 22, 2014.

Frequently Asked Questions about the general tv spot, 'two kinds of people'

Auto insurance for less, The General says Yes!

What is General Insurance. Definition: Insurance contracts that do not come under the ambit of life insurance are called general insurance. The different forms of general insurance are fire, marine, motor, accident and other miscellaneous non-life insurance.

  1. Everything we do is driven by you: Ford.
  2. The Power of Dreams: Honda.
  3. The Best 4x4 by Far: Land Rover.
  4. The Art of Performance: Jaguar.
  5. We are not supercars, we are Lamborghini: Lamborghini.
  6. There is no substitute: Porsche.
  7. It's a Skoda, Honest: Skoda.
  8. The Ultimate Driving Machine: BMW.

General insurance is typically defined as any insurance that is not determined to be life insurance. It is called property and casualty insurance in the United States and Canada and non-life insurance in Continental Europe.

General insurance is an agreement between a policyholder and insurer wherein the insurance company protects your valuable assets from fire, theft, burglary, or any other unfortunate accident. Often, general insurance is confused with life insurance.

It is succinct The most enduring brand slogans are often short, catchy and easy to remember. Much like a song chorus that gets stuck in your head, it needs to have a rhythm or sound that rolls off the tongue and is instantly recognisable.

Some of the famous slogans given by freedom fighters are "Jai Hind", "Vande Mataram", "Swaraj is my birthright, and I shall have it", "Give me blood and I will give you freedom", Do or die, "Inquilab Zindabad", "Sarfaroshi ki tamanna ab humare dil mein hai" and "Simon go back".

While life insurance policies provide cover against the risk of life, general insurance provides cover against other types of risks that may affect a person's health or some of his/her physical assets like a home or a vehicle etc.

Different types of general insurance include motor insurance, health insurance, travel insurance, and home insurance. A general insurance policy pays for the losses that are incurred by the insured during the period of the policy.

What is General Insurance. Definition: Insurance contracts that do not come under the ambit of life insurance are called general insurance. The different forms of general insurance are fire, marine, motor, accident and other miscellaneous non-life insurance.

10 important tips for creating an impressive slogan

  1. Understand the heart of your brand.
  2. Know what makes you special.
  3. Tell a story.
  4. Know your target market.
  5. Keep it simple.
  6. Make it classic and timeless.
  7. Make it catchy.
  8. Keep it consistent with your brand voice.

Make It Short and Simple Keep in mind that your audience has a short attention span; therefore, your slogan shouldn't be more than 10 words. You only have a few seconds to make an impression. Better not go over one sentence.

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Actors

Actors who starred in The General TV Spot, 'Two Kinds of People'

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Agenices

Agenices of the The General TV Spot, 'Two Kinds of People'

The General TV commercial - Two Kinds of People
Energy BBDO, Inc.

Overview: Energy BBDO, Inc. is an advertising agency with headquarters in Chicago, Illinois, USA. It was founded in 1932 and has been in operation for over 89 years. The agency specializes in buildin...

The General TV commercial - Two Kinds of People
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...

Products

Products Advertised

The General Car Insurance
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