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Advertisers of the Kumho Tires TV Spot, 'NBA: That'

Kumho Tires TV commercial - NBA: That
Kumho Tires

Kumho Tires is a South Korean company that specializes in producing high-quality tires for various types of vehicles. The company was founded in 1960 and has since become one of the leading tire manuf...

What the Kumho Tires TV commercial - NBA: That is about.

Kumho Tires TV commercial - NBA: That

Title: Kumho Tires TV Spot, 'NBA: That'

In this exhilarating and action-packed TV spot, Kumho Tires has partnered with the NBA to showcase the unstoppable spirit of the game. Titled 'NBA: That', this commercial captivates viewers with thrilling displays of basketball prowess, highlighting the incredible connection between the game and Kumho Tires.

The commercial begins with an aerial shot of a bustling cityscape, as the camera gradually zooms in on a state-of-the-art NBA basketball court. The hustle and bustle of the city echo the relentless energy and intensity that is synonymous with both basketball and Kumho Tires.

As the ad progresses, the screen transitions to an intense close-up of a basketball player, beads of sweat glistening on his forehead. Every heartbeat is synchronized with the pounding of the basketball on the court, creating a rhythm that announces something extraordinary is about to unfold.

The player skillfully dribbles the ball, moving with astounding agility and precision. From gravity-defying slam dunks to perfectly executed three-point shots, the player's movements are in perfect harmony with the beat of the city. This synchronicity between player and urban environment serves as a metaphor for the unbeatable performance and reliability of Kumho Tires on the road.

As the player dribbles, jumps, and shoots with an unrivaled determination, the camera cuts to a captivating shot of a Kumho tire in motion. With every spin and rotation, the tire exudes power and stability, mirroring the agility and control of the basketball player. This juxtaposition highlights the shared passion for excellence between Kumho Tires and the NBA.

Throughout the commercial, a powerful and rhythmic soundtrack gradually builds in intensity, matching the escalating excitement on the court. The energy and passion in the music, synced seamlessly with the on-screen action, create a visceral experience for the viewers, drawing them into the vibrant world of basketball and Kumho Tires.

The climax of the spot features an awe-inspiring slow-motion shot, capturing the basketball player soaring through the air, while a Kumho tire spins in perfect harmony. This breathtaking moment emphasizes the undeniable connection between Kumho Tires and the seemingly impossible feats accomplished on the basketball court.

The TV spot concludes with a visually

Kumho Tires TV commercial - NBA: That produced for Kumho Tires was first shown on television on May 19, 2017.

Frequently Asked Questions about kumho tires tv spot, 'nba: that'

Kumho Tire, the Official Tire of the National Basketball Association (NBA), was looking for efficient ways to build on their existing league partnership and drive even greater brand awareness and visibility to reach consumers.

Kumho tyres recommended in tests

#NameOur rating
1Kumho Ecsta PS7179.8% 75.2% 68.3%
2Kumho Ecsta HS5280.4% 88% 86.1%
3Kumho HA32 Solus 4S68.9% 73% 69.4% 78.8%
4Kumho Ecowing ES31

Kumho Tire (formerly known as Samyang Tire) is a South Korean tire manufacturer. It is a subsidiary of Chinese tire conglomerate Doublestar. Kumho Tire was previously operated as a business unit of the Kumho Asiana Group. Kumho Tire Co., Inc.

South Korea Kumho Tires runs three manufacturing facilities in South Korea: the Pyeongtaek Plant, the Gokseong Plant and the Gwangju Plant which includes the Kumho Research and Development center mentioned below.

The key sponsors of the NBA are 2K Sports, Nike, PepsiCo, Tissot, Rakuten, Michelob Ultra, State Farm Insurance, American Express, Google, AT&T, Coinbase, FanDuel, Ticketmaster, DraftKings, BetMGM, Kia, DoorDash, Microsoft, Mondelez International, William Hill, Kumho Tire, Kaiser Permanente, ExxonMobil, Taco Bell, ...

Kia has served as the Official Automotive Partner of the NBA for over 16 seasons.

Kumho is a South Korean tyre manufacturer that has been in existence for well over half a century and now finds itself in the top echelons of tyre manufacturing, producing high-quality tyres with an output of around 68 million tyres annually.

Kumho Tire is a Korean company that has been in business since the 1960s. Its products are regarded as being high quality and high value, as it offers a wide variety of tires at reasonable prices.

Are Kumho Tyres Good Value And High Quality? Quite simply - yes. Kumho tyres represent outstanding quality and price - which is making them a firm favourite with motorists here in Australia.

King James reigns supreme. Thanks to his wide range of endorsements, Los Angeles Lakers' LeBron James was the highest-paid NBA player in 2022/23. During that year, James' earnings stood at 124.5 million U.S. dollars, and over 60 percent of his earnings were generated from endorsements.

LeBron James' endorsement deals This has driven major brands such as Nike, AT&T, PepsiCo, and Walmart to have James as one of their leading images for promotion. Between his sacary and the endorsement deals, James earns around $100 million every year.

Kia America is the Official Automotive Partner of the NBA, Women's National Basketball Association (WNBA) and NBA G League, and is the official vehicle for the league.

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