Kumho Tires is a South Korean company that specializes in producing high-quality tires for various types of vehicles. The company was founded in 1960 and has since become one of the leading tire manuf...
Title: Kumho Tires TV Spot, 'NBA: That'
In this exhilarating and action-packed TV spot, Kumho Tires has partnered with the NBA to showcase the unstoppable spirit of the game. Titled 'NBA: That', this commercial captivates viewers with thrilling displays of basketball prowess, highlighting the incredible connection between the game and Kumho Tires.
The commercial begins with an aerial shot of a bustling cityscape, as the camera gradually zooms in on a state-of-the-art NBA basketball court. The hustle and bustle of the city echo the relentless energy and intensity that is synonymous with both basketball and Kumho Tires.
As the ad progresses, the screen transitions to an intense close-up of a basketball player, beads of sweat glistening on his forehead. Every heartbeat is synchronized with the pounding of the basketball on the court, creating a rhythm that announces something extraordinary is about to unfold.
The player skillfully dribbles the ball, moving with astounding agility and precision. From gravity-defying slam dunks to perfectly executed three-point shots, the player's movements are in perfect harmony with the beat of the city. This synchronicity between player and urban environment serves as a metaphor for the unbeatable performance and reliability of Kumho Tires on the road.
As the player dribbles, jumps, and shoots with an unrivaled determination, the camera cuts to a captivating shot of a Kumho tire in motion. With every spin and rotation, the tire exudes power and stability, mirroring the agility and control of the basketball player. This juxtaposition highlights the shared passion for excellence between Kumho Tires and the NBA.
Throughout the commercial, a powerful and rhythmic soundtrack gradually builds in intensity, matching the escalating excitement on the court. The energy and passion in the music, synced seamlessly with the on-screen action, create a visceral experience for the viewers, drawing them into the vibrant world of basketball and Kumho Tires.
The climax of the spot features an awe-inspiring slow-motion shot, capturing the basketball player soaring through the air, while a Kumho tire spins in perfect harmony. This breathtaking moment emphasizes the undeniable connection between Kumho Tires and the seemingly impossible feats accomplished on the basketball court.
The TV spot concludes with a visually
Kumho Tires TV commercial - NBA: That produced for Kumho Tires was first shown on television on May 19, 2017.
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