What the Independent Restaurant Coalition TV commercial - You Can Help is about.

The Independent Restaurant Coalition TV Spot is a powerful and emotional advertisement featuring the renowned chefs, Tom Colicchio and Kwame Onwuachi, encouraging viewers to support the independent restaurant industry during the Covid-19 pandemic.

The TV spot opens with Tom Colicchio on screen, reminding viewers that before the pandemic hit, restaurants were "the heart and soul of our communities," employing millions of people across the country and providing a gathering place for people from all walks of life.

However, the pandemic changed everything, and independent restaurants, in particular, have been hit hard. As a result, many have had to close their doors permanently, leaving countless families without jobs and communities without their beloved local eateries.

But the message of the TV spot is that there is hope, and viewers can help. Kwame Onwuachi appears on screen, urging viewers to order takeout or delivery from their local independent restaurants, and reminding them that every time they do, they're supporting real people, real families, and real communities.

Throughout the ad, footage of chefs passionately preparing food and intimate shots of diners enjoying a meal together highlight the human connection that is at the heart of the independent restaurant industry. It's a reminder that this industry is not just about culinary artistry but also about community, and supporting it is more important now than ever.

The Independent Restaurant Coalition TV Spot is a call to action for all of us to support our local independent restaurants, which have always been there for us, and now need us to be there for them. It's a message of hope and resilience, and a celebration of the spirit of the independent restaurant industry, which remains strong despite these challenging times.

Independent Restaurant Coalition TV commercial - You Can Help produced for Independent Restaurant Coalition was first shown on television on April 14, 2020.