What the ASICS TV commercial - Summer and Winter is about.

ASICS, the renowned sportswear brand, released their new TV spot, 'Summer and Winter,' that showcases their latest athletic gear collection for both the summer and winter seasons. The advertisement features a diverse group of athletes, including runners, hikers, and skiers, who conquer tough terrains and weather conditions while wearing ASICS footwear and apparel.

The one-minute advertisement begins with a shot of an athlete preparing himself for an early morning run. The viewer can see the athlete lacing up his ASICS running shoes as he prepares to tackle an icy trail. The ad then cuts to shots of other athletes participating in various sports, all wearing ASICS gear. One athlete is seen running up a steep mountain while the other is skiing down a powdery slope. The ad seamlessly transitions between scenes of athletes playing sports in both the summer and winter seasons, showcasing ASICS' versatility when it comes to providing durable and stylish sportswear for every weather condition.

Accompanied by an energetic soundtrack, the ad highlights ASICS' commitment to supporting athletes in reaching their potential, no matter the season. The brand's motto, "A Sound Mind, A Sound Body," is portrayed through the athletes' grit and determination in the TV spot. The ad culminates with the group of athletes, standing together, in a pose that signifies that they are ready to conquer any challenge that comes their way.

In conclusion, ASICS' "Summer and Winter" TV spot effectively encapsulates the brand's philosophy of delivering high-performance sportswear for all seasons. The ad is inspirational, empowering sports enthusiasts to strive for greatness and never let the weather conditions hold them back. ASICS continues to epitomize innovation and quality in the sportswear industry, and their new TV spot is a fitting testament to their commitment to bettering the lives of athletes everywhere.

ASICS TV commercial - Summer and Winter produced for ASICS was first shown on television on January 18, 2018.