Blackberry Z10 2013 Super Bowl TV commercial - What It Cant Do
Advertisers
Advertisers of the Blackberry Z10 2013 Super Bowl TV Spot, 'What It Can't Do'
BlackBerry Phones
IntroductionBlackBerry was a brand of smartphones that became extremely popular in the early to mid-2000s, particularly among business professionals. The company Research In Motion (RIM) was responsib...
What the Blackberry Z10 2013 Super Bowl TV commercial - What It Cant Do is about.
In 2013, Blackberry released an advertisement during the Super Bowl that showcased the capabilities of their new smartphone, the Blackberry Z10. The ad was called "What It Can't Do" and it focused on the features that the phone didn't have, rather than the ones it did. This unique concept made the ad stand out among the many other commercials during the big game.
The ad began by showing the Blackberry Z10 and a voice-over began to list off all the things the phone couldn't do. The list included things like "it can't shoot flames out the back" and "it doesn't have a chain saw". Some of the claims were obviously absurd, but they were meant to emphasize the point that the Z10 was designed to be a practical device that focused on improving communication and productivity.
As the list of what the phone couldn't do continued, the ad showcased various scenes of people using the phone in their everyday lives. Businesspeople were shown checking their emails and sending messages, while friends were shown staying in touch and sharing photos. The point was clear: the Blackberry Z10 was a phone that was designed to help people connect and communicate with each other more easily.
The ad was well-received by audiences and critics alike. It was clever, funny, and most importantly, it effectively showcased the unique benefits of the Blackberry Z10. The "What It Can't Do" campaign was a departure from the usual flashy and over-the-top Super Bowl commercials, and it helped establish Blackberry as a more down-to-earth and practical brand.
Blackberry Z10 2013 Super Bowl TV commercial - What It Cant Do produced for BlackBerry Phones was first shown on television on February 2, 2013.
Song from commercial Blackberry Z10 2013 Super Bowl TV Spot, 'What It Can't Do'
Who Knows is a soul song performed by Marion Black, an American soul singer and songwriter from Columbus , Ohio. The song was released in 1970 and is considered to be his most well-known work.
Musical Style and Lyrics "Who Knows" is characterized by its mournful yet uptempo sound, with hopeful lyrics and steady drums. The song has a soulful vibe and showcases Marion Black's emotive vocal style. The lyrics of "Who Knows" convey a sense of longing and uncertainty, exploring themes of love, introspection, and the unpredictability of life.
Reception and Influence Although "Who Knows" did not achieve significant commercial success upon its original release, it has gained recognition and appreciation over the years. The song has been sampled, covered, and remixed by various artists, showcasing its enduring appeal. Marion Black's soulful delivery and the emotional depth of "Who Knows" have contributed to its status as an unsung soul classic.
In Popular Culture "Who Knows" has been featured in movies and TV shows, including the film "In the Mix." The song's inclusion in these productions further highlights its cultural impact and lasting popularity.
Conclusion "Who Knows" by Marion Black is a soulful and introspective song that showcases the artist's emotive vocal style. Despite its initial lack of commercial success, the song has gained recognition and appreciation over time, becoming an unsung soul classic. Its inclusion in various media further demonstrates its enduring popularity.
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BBDO
BBDO is a global advertising agency with a rich history and proven track record of success. Founded in 1891, BBDO has grown to become one of the largest advertising agencies in the world, with over 15...
Starcom
Starcom is a world-renowned media communications agency that specializes in harnessing the power of media , technology, and data to create engaging and effective advertising campaigns. The company was...
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