Progressive television commercial 2014

What the Progressive TV commercial - Who Are Them? is about.

The Progressive TV Spot, 'Who Are Them?' is a commercial advertisement that was first aired in March 2021. The ad is centered on Demian, a cheerful but curious person who is seen in different social situations, asking random people intriguing questions such as "Who Are Them?".

The ad starts with Demian standing in the middle of a group of people with diverse interests and backgrounds as he asks the question that would become the catchphrase, "Who Are Them?" The people around him are puzzled by his question, but he keeps pushing, trying to get them to reveal their identity.

Throughout the commercial, Demian ask different people: a couple, a group of bikers, a family at a dinner table, and even a superhero, "Who Are Them?" Each of them expresses some form of confusion at his question.

The Progressive TV Spot, 'Who Are Them?' is an advertisement for the insurance provider, highlighting the company's dedication to individuality. The idea is that each of us is unique and special in our way, and Progressive recognizes that. The ad encourages viewers to be proud of who they are, without feeling the need to conform to society's expectations.

Overall, the Progressive TV Spot, 'Who Are Them?' is a fun and engaging ad that sends a positive message about individuality and acceptance.

Progressive TV commercial - Who Are Them? produced for Progressive was first shown on television on June 15, 2014.