Description. Nike+ FuelBand tracks your activity through a sport-tested accelerometer, then translates every move into NikeFuel.

The sports brand fired most of the hardware team in charge of the gadget and gave a not so clear explanation as to why – it said the FuelBand was still a good part of the business and support would continue but it had decided to focus more on digital. Suffice to say fans weren't too happy.

The Fuel Band was a failed product after less than three years. Retrospectives in the trade press have attributed the failure to competition, the challenge of focusing on new areas like software, and the lack of clear understanding of consumer motivations to embrace wearable tech.

On February 22, 2012, Nike+ FuelBand finally shipped.

It took two and a half years to finally make the Nike+ FuelBand app compatible with Android. By this time, other fitness trackers were entering the increasingly saturated market. In April of 2014, after only three years of existence, Nike chose to shut down the FuelBand.

Nike has discontinued its FuelBand. MF editor Nick Hutchings reflects on his love affair with the fitness tracker. You can trust Coach We give honest reviews and recommendations based on in-depth knowledge and real-world experience.

Nike has discontinued its FuelBand. MF editor Nick Hutchings reflects on his love affair with the fitness tracker. You can trust Coach We give honest reviews and recommendations based on in-depth knowledge and real-world experience.

Nike has been reducing the number of traditional retailers it sells to over the past few years. Instead, Nike has shifted sales to its own shops, websites and mobile apps, along with select stores, to take more of a direct-to-consumer business approach.

2014 By this time, other fitness trackers were entering the increasingly saturated market. In April of 2014, after only three years of existence, Nike chose to shut down the FuelBand.

Idahoans won't be buying their Nikes at Fred Meyer or Dillard's anymore. Nike has been opening its own retail locations and moving away from some of its largest wholesale distribution networks. As a result, it will no longer sell wholesale sneakers to nine wholesale channels, including Dillard's and Fred Meyer.

2014 By this time, other fitness trackers were entering the increasingly saturated market. In April of 2014, after only three years of existence, Nike chose to shut down the FuelBand.

Nike has been opening its own retail locations and moving away from some of its largest wholesale distribution networks. As a result, it will no longer sell wholesale sneakers to nine wholesale channels, including Dillard's and Fred Meyer.