What the Toyota TV commercial - Assembled in Texas is about.

Toyota's TV spot 'Assembled in Texas' showcases the genuine quality of the vehicles produced in their Texas-based manufacturing plant. The ad features two Toyota ambassadors, Antron Brown and Mike Iaconelli, expressing their appreciation for Toyota's exceptional manufacturing standards.

The commercial begins with a shot of Antron Brown, a three-time NHRA Top Fuel Champion, driving a Toyota Tundra along a scenic, rugged terrain in Texas. Brown discusses how he appreciates the toughness and durability of Toyota vehicles, attributing it to being "assembled in Texas." As he continues down the dirt road, the camera shifts to a shot of Mike Iaconelli, a professional angler and Bassmaster Classic Champion, driving in a Toyota Tundra on his way to his next fishing trip.

Iaconelli remarks on his trust in Toyota trucks, highlighting their ability to handle rough terrains and challenging weather conditions. The ad then cuts to a scene of the Toyota manufacturing plant located in San Antonio, Texas, showing the production processes.

The camera moves through the assembly line, displaying Toyota's commitment to excellence and quality all the way from the individual parts to the completed product. The final shot of the ad shows both ambassadors driving their Toyota trucks confidently, stating in unison that everything is 'bigger and better in Texas.'

Overall, the 'Assembled in Texas' TV spot reinforces Toyota's focus on quality and durability, while also emphasizing the pride and craftsmanship of their Texas-based manufacturing plant. The use of ambassadors who depend on their Toyota trucks for their daily work reinforces the viewer's confidence in the brand's ruggedness and reliability. All in all, it is a well-crafted ad that highlights the essence of Toyota's commitment to quality vehicles.

Toyota TV commercial - Assembled in Texas produced for Toyota was first shown on television on July 7, 2019.