What the Buffalo Wild Wings March Madness TV commercial - Thats March Madness is about.
The Buffalo Wild Wings March Madness TV Spot, 'That's March Madness' is a high energy and exciting advertisement that captures the spirit of college basketball fans during March Madness season.
The ad begins with a group of basketball fans sitting at a Buffalo Wild Wings restaurant, watching a game on the big screen TV. As the game becomes more intense, the fans begin to act in unison, shouting and gesturing at the screen. The commercial also features a group of cheerleaders and mascots who are equally passionate about the game.
As the tension builds, the ad features a series of quick cuts between the action on the screen, the fans in the restaurant, and the cheerleaders outside. All the while, a catchy rock song plays in the background, adding to the excitement of the moment.
As the game reaches its climax, the fans cheer and high five each other, clearly thrilled by the experience. The title card appears on screen, declaring "That's March Madness", capturing the essence of the passionate and intense energy that defines college basketball during March Madness.
Overall, this ad is a great representation of the excitement and energy of March Madness season, capturing the enthusiasm and dedication of fans who gather at Buffalo Wild Wings and other sports bars across the country to cheer on their favorite teams.
Buffalo Wild Wings March Madness TV commercial - Thats March Madness produced for
Buffalo Wild Wings
was first shown on television on March 15, 2019.
Frequently Asked Questions about buffalo wild wings march madness tv spot, 'that's march madness'
Buffalo Wild Wings. new mascot is a literal buffalo with wings. There spokes buffalo's name is Hank, and he's voiced by Beck Bennett, who you probably know from SNL. In this fun new campaign from the agency anomaly, we get to see Hank roaming around Buffalo Wild Wings.
Beck Bennett
Bdubs is a nickname for the place. Ads teach us so much. Also, the buffalo's name is Hank, and he's voiced in every-bro/snarky style by SNL alum Beck Bennett.
alum Beck Bennett
The campaign was produced by Smuggler and voiced by Saturday Night Live alum Beck Bennett. Buffalo Wild Wings debuts a brand refresh with the launch of its inaugural ad campaign, “Let's Go Sports Bar” from its new creative agency of record, Anomaly.
They spent under $100 million on advertising in digital and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Buffalo Wild Wings last advertised a new product in September, 2022.
Hank is probably best known as a diminutive of Henry or Harry, but it is thought to trace back to the medieval name Hankin. This name was in turn a pet name of Johan and translates to “little John”.
Buffalo means both male and female and not one type only. The word buffalo refers to bull, female buffalos and calves. In India buffalo means Asian water Buffalo.
Beck Bennett
Named Hank, the CGI character is voiced by “Saturday Night Live” alum (and former AT&T spokesman) Beck Bennett and represents the embodiment of the ideal BWW fan - a character who's loud, charismatic, really into food and sports and loves hanging with his buddies to watch a game.
Let's Go Sports Bar
Buffalo Wild Wings is trying to freshen up its brand with a new campaign starring a computer-generated buffalo, according to details shared with Marketing Dive. “Let's Go Sports Bar,” the chain's first work from agency partner Anomaly, centers on Hank, a bison equipped with an impressive set of wings.
Cami Clune, a 20-year-old singer from Buffalo, was eliminated on Tuesday night after failing to win the audience's Instant Save.
Nader Masadeh
Buffalo Wings & Rings
Type | Privately held |
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Headquarters | Cincinnati, Ohio, USA |
Number of locations | 56 USA, 24 International |
Key people | Nader Masadeh (President and CEO), Philip Schram |
Products | Buffalo wings, sandwiches, gyros, chicken fingers, salads, quesadillas |
In 2022, Procter & Gamble spent 746 million U.S. dollars on advertising on cable TV in the United States. The company ranked as the leading advertiser on cable TV networks in the country. The Walt Disney Company came second with ad expenditures of 485 million dollars.
Another distinct feature in the new design is the MVP room, which includes two 80-inch televisions, a third 60-inch television, gaming consoles and six self-pour beer taps (subject to local restrictions). “There's nothing like this in the current Buffalo Wild Wings,” said Luke.