ASICS is a well-known global athletic footwear and apparel company that has been in operation since 1949. The company was founded on September 1, 1949, and incorporated on July 21, 1977. ASICS is reco...
In the summer of 2015, ASICS, the renowned sports brand, launched a captivating TV spot that showcased the talent and determination of Olympic beach volleyball player April Ross. Titled '2015 World Series of Beach Volleyball,' the commercial provided viewers with a glimpse into the grueling training and relentless effort that athletes like April put into their craft.
The ad opens with picturesque shots of a sun-soaked beach where the World Series of Beach Volleyball is taking place. The camera zooms in on April Ross, an accomplished athlete known for her remarkable skills and unwavering dedication to the sport. As the ad begins, April is seen training with her teammate, tirelessly perfecting their volleyball techniques.
Set against a backdrop of cheering fans, upbeat music, and the crashing of ocean waves, the commercial captures the intensity and excitement that defines the world of beach volleyball. Slow-motion shots showcase April's powerful spikes and graceful dives, demonstrating her exceptional athleticism and agility.
Throughout the spot, a voiceover narrates April's journey, highlighting her achievements and relentless pursuit of excellence. The ad offers a behind-the-scenes look at the sacrifices she has made and the challenges she has overcome to reach the pinnacle of her sport. It emphasizes ASICS' commitment to supporting athletes like April in their pursuit of greatness.
As the commercial nears its conclusion, it transitions to a moment of triumph as April executes a stunning spike, scoring a point for her team amidst thunderous applause from the crowd. The ad concludes with the ASICS logo and tagline, symbolizing the brand's endorsement of athletes who strive to push boundaries and achieve greatness.
ASICS' TV spot, '2015 World Series of Beach Volleyball' featuring April Ross, served as an inspiring ode to the world of beach volleyball and the determination of athletes who give their all to their sport. It painted a captivating picture of the relentless training, the competitive spirit, and the indomitable willpower that drive athletes like April to succeed.
ASICS TV commercial - 2015 World Series of Beach Volleyball Ft. April Ross produced for ASICS was first shown on television on August 21, 2015.
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