Brian and Jeannie Knighten at EPIC Baits are two such people. They, along with their Partner Gary Lafreniere have built a company that not only creates high quality products in the fishing arena, but also strives to continue to stay in tune with the ever-changing technology in the bass fishing world.

Lamis Hashem - CEO - BAIT | LinkedIn.

Ed Chambers Ed Chambers, the founder and owner of Zoom Bait Company, was 78 years old.

Cheng, a figure prominent in streetwear (he is the founder of BAIT and co-owner of Undefeated) showcased his love for watches, particularly his collections of Audemars Piguet Royal Oak and Rolex King Midas.

Ed Chambers We had a unique privilege to visit with someone that all of us at Wired2Fish consider one of maybe five of the top innovators ever in fishing, Ed Chambers, owner of Zoom Bait Company.

Zoom started in 1977 with Ed still working his other full-time business selling and repairing gaming machines. In fact, Ed Chambers was the first person to bring poker machines into the state of Georgia. While working that business, he started pouring worms that he couldn't find anywhere else.

Watkinsville, Georgia We remain headquartered in Watkinsville, Georgia, a lovely town of about a thousand folks in northeastern Georgia, in the heart of some of the best bass fishing in the world – a true “laboratory” for the development of the next generation of bass fishing excellence.

Frank Cheng is the CEO of Caristo Diagnostics. He previously worked at Eyenuk as a President and CCO. Frank Cheng attended Vanderbilt University - Owen Graduate School of Management.

Peng Cheng The store opening is also meaningful for Peng Cheng, owner of another West Coast retail standout, Bait, who became co-owner of Undefeated in October 2015. (He became global CEO of Undefeated in 2016.)

ZOOM opened its doors in 1977, and now ZOOM baits have been catching fish for almost forty years. The ZOOM “faithful”, our legion of loyal customers who catch fish after fish with our products, can attest to the superiority and reliability of the baits.

Georgia We remain headquartered in Watkinsville, Georgia, a lovely town of about a thousand folks in northeastern Georgia, in the heart of some of the best bass fishing in the world – a true “laboratory” for the development of the next generation of bass fishing excellence.

Ed Chambers Ed Chambers, the founder and owner of Zoom Bait Company, was 78 years old.