Boat US is a company that provides a variety of services for recreational boat owners in the United States. It was founded in 1966 and is now the nation's largest group of recreational boat owners. Bo...
Boat US Angler TV spot titled 'Dead Battery' is an advertisement that revolves around the concept of fishermen who face trouble with their boat batteries, causing them to halt and fumble in the water body. The ad opens with a close-up of a battery's dashboard that shows how it has been drained out of all the power. We then see a group of fishermen stranded in the middle of a lake with their boat engine dead. They get frustrated, and one of them tries to fix the battery, but without any luck.
One of the fishermen then pulls out his smartphone and contacts Boat US Anglers, a company that offers insurance and marine services to boaters and anglers. A representative from Boat US Anglers arrives at the scene and replaces the dead battery with a new one. The fishermen get back on track, and the ad concludes with the message that with Boat US Anglers' help, fishermen can get back to doing what they love on the water.
The television spot captures the hassle that fishing enthusiasts can face while engaging in their hobby. It portrays the importance of relying on Boat US Anglers, a service provider that offers solutions to boaters' problems. The ad lays emphasis on the fact that fishing enthusiasts may face unwanted difficulties during their trip, but with the right support, they can overcome any obstacle.
Boat US Angler TV commercial - Dead Battery produced for Boat US was first shown on television on April 28, 2014.
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