The American Diabetes Association (ADA) is a non-profit organization that focuses on improving the lives of individuals affected by diabetes, as well as working towards finding a cure for the disease....
The American Diabetes Association released a powerful TV spot titled "Bride," that shows a woman's wedding day preparation interspersed with shots of a doctor's office. The ad highlights the risks associated with diabetes and encourages people to take control of their health.
The spot begins with a bride getting ready for her big day, with her mother and bridesmaids helping her with hair and makeup. Meanwhile, in the doctor's office, a nurse is seen pricking the finger of a patient to check her blood sugar levels. It emphasizes how diabetes can impact every aspect of a person's life, even on their wedding day.
As the ad progresses, the bride becomes agitated and stressed, something far from the perfect wedding day she had dreamed of. The doctor's visit footage also escalates, showing various medical procedures, including insulin injections and monitors. The stark contrast between the joyous wedding and grueling medical procedures sends a powerful message.
Towards the end of the spot, the bride breaks down and cries, and the nurse explains how diabetes can affect one's emotions. The ad concludes with a message urging people to seek early diagnosis, treatment, and control of their condition.
The American Diabetes Association's TV spot, 'Bride,' is a moving message that highlights the emotional and physical effects of diabetes. It is an important reminder that diabetes is a serious condition that requires informed self-care and management. It encourages people to make healthy choices to prevent or manage diabetes and live their lives to the fullest, regardless of their health condition.
American Diabetes Association TV commercial - Bride produced for American Diabetes Association was first shown on television on August 31, 2016.
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