McLachlan's reassuring voice helps spread the message that the ASPCA is a secure corporation that has the motive to save animals all over the world. Together with the soft and slow speed of the song are the pictures of terrified and depressed animals.

Yes, Sarah McLachlan Finds Her Iconic ASPCA Commercials Just as "Brutal" to Watch As We Do.

The tune and the singer's appearance in the commercial is meant to spoof the famous tear-inducing ads that she has narrated for the American Society for the Prevention of Cruelty to Animals (ASPCA). “Hello, I'm Sarah McLachlan,” she says to the camera in the new ad.

Edie Falco, Hilary Swank, Isaac Mizrahi Celebrate ASPCA's Efforts - and Those Commercials. "It's the best commercial in the world because anyone who doesn't send money after watching that is not alive, does not have a pulse and is officially dead!"

OPEC's objective is to co-ordinate and unify petroleum policies among Member Countries, in order to secure fair and stable prices for petroleum producers; an efficient, economic and regular supply of petroleum to consuming nations; and a fair return on capital to those investing in the industry. The 1960s.

Ethos: Sarah Mclachlan is a well-known singer. She is credible because she is representing and speaking for the institution of ASPCA (American Society for the prevention of Cruelty to Animals). Logos: uses statistics to support claim - “Every hour an animal is beaten or abused.”

The commercial originally aired in 2007, and managed to raise $30 million in the first two years of its release, according to The New York Times.

Sarah McLachlan Silent Night ASPCA Commercial | Visit www.myaspca.org today to learn how you can make a difference.

Sarah McLachlan ASPCA Commercial: Singer Reveals How She Really Feels.

Ethos is the persuasive technique that appeals to an audience by highlighting credibility. Ethos advertisement techniques invoke the superior “character” of a speaker, presenter, writer, or brand. Ethos examples aim to convince the audience that the advertiser is reliable and ethical.

Fundraising: What happens to the animals from the ASPCA commercials? All of the animals in our commercials were rescued or cared for by the ASPCA. Many of the animals were rescued from cruelty cases like dogfighting, puppy mills, and hoarding situations, as well as natural disasters.

Subaru Subaru is the largest corporate donor to the ASPCA. A leading voice for animals for over 150 years, the ASPCA provides lifesaving protection and care to animals in need.