LG Electronics LG Electronics is a core company of South Korean conglomerate LG group, alongside LG Chem. Founded in 1958, LG Electronics has led the country's electronics industry since its early days as the first producer of radios, TVs and other appliances. Now, it is the second-largest electronics maker after Samsung Electronics.

LG's OLED technology offers a better picture in dark environments with near perfect blacks, although Samsung's QLED displays do better in bright rooms. Professional reviewers also say that LG's WebOS with ThinQ AI does better in searching through streaming content to watch.

Samsung vs LG Samsung TVs generally have better picture quality than the average LG LED-backlit LCD TV. Samsung TVs usually get a fair bit brighter and have better contrast, while LG TVs generally have much wider viewing angles and better smart features.

Sony vs LG Sony and LG each make OLED and LED TVs. LG is the dominant OLED brand for OLEDs because they have better gaming performance and cost less. However, Sony's LED models are far better than LG's because they get brighter, have better uniformity, and usually have better contrast.

LG's OLEDs are among the best on the market, with stunning picture quality, and they're often cheaper than OLEDs from other brands. However, their LED TVs aren't anything special and don't offer good value.

If you prefer a brighter picture, Samsung's QLED sets are the way to go. However, if you want a better contrast ratio (where blacks look black and not gray) and a wider viewing angle, we recommend an OLED TV from LG.

Samsung TVs usually get a fair bit brighter and have better contrast, while LG TVs generally have much wider viewing angles and better smart features. While LG has more OLEDs in its lineup, Samsung has released its own OLED TVs known as QD-OLED, which produce brighter and more vibrant colors than LG's OLEDs.

Samsung TVs usually get a fair bit brighter and have better contrast, while LG TVs generally have much wider viewing angles and better smart features. While LG has more OLEDs in its lineup, Samsung has released its own OLED TVs known as QD-OLED, which produce brighter and more vibrant colors than LG's OLEDs.

The Samsung TV is brighter than the LG in most usage. However, it can hold onto its brightness much better than the LG in Game Mode. The Samsung has a much wider color gamut than the LG; it can output vibrant, saturated colors, making the TV really pop.

Samsung TVs usually get a fair bit brighter and have better contrast, while LG TVs generally have much wider viewing angles and better smart features. While LG has more OLEDs in its lineup, Samsung has released its own OLED TVs known as QD-OLED, which produce brighter and more vibrant colors than LG's OLEDs.

Which company is the CHOICE Best Brand winner?

In our surveys, LG consistently ranks at the top for customer satisfaction.