What the Edward Jones TV commercial - Your Terms is about.
The Edward Jones TV spot 'Your Terms' is a thirty-second commercial that aired across various networks and platforms. The advertisement aims to showcase the firm's personalized approach to investing and financial planning, emphasizing that they put the clients in control.
The spot begins with a series of close-up shots of individuals of all ages and backgrounds, followed by a voiceover that says, "When it comes to your investments, you want them to work on your terms." The camera then cuts to a financial advisor's office, where the advisor is seen discussing investment options with a client.
Throughout the commercial, the message is consistent: Edward Jones is an investment firm that listens to its clients' needs, preferences, and goals to create a personalized investment plan that works for them on their terms. The financial advisor is portrayed as a trustworthy partner who guides the client every step of the way, ensuring that they are always in control of their investments.
The ad's tone is upbeat and reassuring, with bright colors and a happy soundtrack that suggest that investing with Edward Jones is empowering and liberating. The emphasis on personalized service and client empowerment is a smart move by the firm, which counters the prevalent perception that investing is a daunting and complex process.
Overall, the Edward Jones TV spot, 'Your Terms,' is a well-executed advertisement that successfully communicates the firm's core values and unique selling proposition. By putting the spotlight on the client, it humanizes the financial service industry and positions Edward Jones as a company that cares about their clients' success, both financially and emotionally.
Edward Jones TV commercial - Your Terms produced for
Edward Jones
was first shown on television on April 16, 2015.
Frequently Asked Questions about edward jones tv spot, 'your terms'
Edward Jones is a dually registered broker-dealer and investment adviser. Edward Jones Advisory Solutions® is a wrap fee program that provides investment advisory services for an asset-based fee.
With Edward Jones, your advisor is a reliable, professional contact to help you manage your investments. Passive investing: Some account types permit a very hands-off approach. Established company: Edward Jones has been trading for 100 years. It's much safer than many newer platforms that haven't been tested.
Edward Jones offers a consultative, individualized approach to addressing your financial needs, including education savings, retirement planning and insurance.
Edward Jones' purpose is to partner for positive impact to improve the lives of its clients and colleagues, and together, better our communities and society.
Edward Jones lets people work with a human advisor while robo-advisors are computer programs. Edward Jones tends to charge a higher fee than a robo-advisor. Despite that higher cost, some investors prefer the personalized touch and empathy that comes from a human advisor.
Some of the products Edward Jones sells come with high fees, such as life insurance and annuities. But that will be true at any other firm for those same financial products. EJ says that 36% to 40% of these commissions go straight to the advisor.
It often comes down to culture
For example, advisors were accustomed to a “yes-centric” management team that operated through a business-friendly and common-sense lens. Increasingly, however, the firm is taking a compliance-first approach that is making even simple business challenging to complete.
Financial advisors who become partners may share in the earnings of Edward Jones and its affiliates. Partners' earnings vary based on the firm's profitability. The amount a partner earns depends on which category of capital the partner owns and how much he or she has invested.
Edward Jones lets people work with a human advisor while robo-advisors are computer programs. Edward Jones tends to charge a higher fee than a robo-advisor. Despite that higher cost, some investors prefer the personalized touch and empathy that comes from a human advisor.
We live our core values every day, creating an environment of collaboration, growth and respect that enriches the lives of our clients, associates and communities while caring for the planet.
Edward Jones is a full-service firm founded in 1922. 1 It takes a personal approach to investing by connecting clients with advisors nearby and fostering strong relationships.
Most of their advisors are not a fiduciary for clients 100% of the time. Edward Jones also uses a lot of expensive mutual funds like American Funds and other companies that have 12b-1 fees. These fees are a kick back to the broker or firm for using the mutual fund.