What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...
In the GEICO Emergency Roadside Assistance TV spot titled 'Another Take,' we are introduced to a humorous and unconventional scenario that showcases the reliability and efficiency of the GEICO emergency assistance service.
The commercial opens with a typical suburban neighborhood on a sunny day. We see a young couple, Lisa and Mark, who are preparing for a road trip in their compact car. As they load their luggage in the trunk, an unexpected twist occurs - their car suddenly transforms into a time machine!
With the car now emitting a dazzling glow, Lisa and Mark nervously exchange bewildered glances. Suddenly, they find themselves transported to an ancient medieval battlefield. Surrounded by knights in shining armor, clashing swords, and fiery catapults, the couple quickly realizes that they are way out of their element.
In a panic, they fumble for their cell phones, hoping to find a solution. But alas, they have no signal in this ancient time. With each passing moment, the battle intensifies, causing Lisa and Mark to grow more desperate.
Just when all hope seems lost, the camera cuts to a GEICO Emergency Roadside Assistance van pulling up on the battlefield. A team of modern-day technicians, outfitted in protective gear, confidently step out. With an air of professionalism, they assess the situation and begin fixing the couple's time-traveling car.
Within minutes, the technicians have repaired the car and restored it to its original, non-time-traveling state. Lisa and Mark breathe a sigh of relief and thank the GEICO team for their quick, efficient, and unexpected help.
The TV spot concludes with a humorous twist - as Lisa and Mark sit back in their repaired car, ready to resume their road trip, their vehicle transforms again. This time, it sprouts wings and takes off into the sky, leaving another bewildered expression on the couple's faces.
The 'Another Take' GEICO Emergency Roadside Assistance TV spot not only showcases the company's commitment to providing reliable and quick service but also injects humor and excitement into what could otherwise be a stressful situation. GEICO's ability to respond to any unexpected roadside scenario, even if it involves time-traveling or flying cars, reassures customers that they can rely on their emergency assistance no matter what mishaps occur on the road.
GEICO Emergency Roadside Assistance TV commercial - Another Take produced for GEICO was first shown on television on July 18, 2021.
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