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GEICO Emergency Roadside Assistance TV commercial - Another Take
GEICO

What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...

What the GEICO Emergency Roadside Assistance TV commercial - Another Take is about.

GEICO Emergency Roadside Assistance TV commercial - Another Take

In the GEICO Emergency Roadside Assistance TV spot titled 'Another Take,' we are introduced to a humorous and unconventional scenario that showcases the reliability and efficiency of the GEICO emergency assistance service.

The commercial opens with a typical suburban neighborhood on a sunny day. We see a young couple, Lisa and Mark, who are preparing for a road trip in their compact car. As they load their luggage in the trunk, an unexpected twist occurs - their car suddenly transforms into a time machine!

With the car now emitting a dazzling glow, Lisa and Mark nervously exchange bewildered glances. Suddenly, they find themselves transported to an ancient medieval battlefield. Surrounded by knights in shining armor, clashing swords, and fiery catapults, the couple quickly realizes that they are way out of their element.

In a panic, they fumble for their cell phones, hoping to find a solution. But alas, they have no signal in this ancient time. With each passing moment, the battle intensifies, causing Lisa and Mark to grow more desperate.

Just when all hope seems lost, the camera cuts to a GEICO Emergency Roadside Assistance van pulling up on the battlefield. A team of modern-day technicians, outfitted in protective gear, confidently step out. With an air of professionalism, they assess the situation and begin fixing the couple's time-traveling car.

Within minutes, the technicians have repaired the car and restored it to its original, non-time-traveling state. Lisa and Mark breathe a sigh of relief and thank the GEICO team for their quick, efficient, and unexpected help.

The TV spot concludes with a humorous twist - as Lisa and Mark sit back in their repaired car, ready to resume their road trip, their vehicle transforms again. This time, it sprouts wings and takes off into the sky, leaving another bewildered expression on the couple's faces.

The 'Another Take' GEICO Emergency Roadside Assistance TV spot not only showcases the company's commitment to providing reliable and quick service but also injects humor and excitement into what could otherwise be a stressful situation. GEICO's ability to respond to any unexpected roadside scenario, even if it involves time-traveling or flying cars, reassures customers that they can rely on their emergency assistance no matter what mishaps occur on the road.

GEICO Emergency Roadside Assistance TV commercial - Another Take produced for GEICO was first shown on television on July 18, 2021.

Frequently Asked Questions about geico emergency roadside assistance tv spot, 'another take'

Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture. In 2020, it announced a switch to a new slogan: "GEICO: Real service, real savings."

actor Will Arnett By Adrianne Pasquarelli. Published on May 08, 2023. A new series of Geico spots include actor Will Arnett reluctantly teaming up with the brand's gecko mascot.

Richmond, Virginia The idea for the Gecko grew from a creative session at GEICO's ad agency, the Martin Agency in Richmond, Virginia. The name "GEICO" was often mispronounced "Gecko," and as the brainstorming began, a quick doodle of a gecko appeared.

David Hulin (born 1975) is a British born Animation Director and VFX Director based in New York, best known for creating iconic animated characters such as the GEICO Gecko, Post Office Ants (UK), Nigel the Xyzal Owl, The Lactaid Cow, as well as creatively leading many other iconic campaigns for Fedex, GE, Pepsi, M&Ms, ...

In this next section, we'll take a closer look at 10 popular slogans from some of the biggest brands.

  • Bounty "The quicker picker upper"
  • Old Spice "The original.
  • AllState "You're in good hands"
  • Subway "Eat fresh"
  • Dollar Shave Club "Shave time.
  • Airbnb "Belong anywhere"
  • Dunkin' "America runs on Dunkin'"

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.

Did the GEICO “caveman” – a popular character in the insurer's ad campaigns – go extinct? It turns out, the actor behind the caveman character is now an English professor at the University of Southern Indiana.

It depends. If it's a non-Union commercial, the actor was probably paid on a buyout, meaning they got a lump sum and do not receive per-use residuals. If it's union, different kinds of usage are paid differently. National broadcast network usage is paid per-use (so we get paid every time it airs.)

1936 – GEICO is established by Leo and Lillian Goodwin. 1948 – Investment banker Lorimer Davidson joins the company and expands its pool of investors. 1951 – Columbia University business student Warren Buffett makes his first purchase of GEICO stock.

63 of the catchiest company slogans ever

Company sloganBrand or product name
“I want my MTV!”MTV
“Open happiness”Coca-Cola
“Because you're worth it”L'OREAL
“Is it in you?”Gatorade

Beechams Pills: Worth a guinea a Box Beecham's Pills' "Beechams Pills: Worth a guinea a Box" from August 1859, is considered to be the world's first advertising slogan.

Specifically, GEICO targets males and females ages 24-64, and appeals to customers with humor and wit. GEICO's method of conducting business- through direct sales over the phone and via their Web site- is a key distinction in the auto insurance industry.

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Actors

Actors who starred in GEICO Emergency Roadside Assistance TV Spot, 'Another Take'

Jake Wood photo
Agenices

Agenices of the GEICO Emergency Roadside Assistance TV Spot, 'Another Take'

GEICO Emergency Roadside Assistance TV commercial - Another Take
Horizon Media, Inc.

Horizon Media, Inc. is a leading media agency headquartered in New York City. Founded in 1989 by Bill Koenigsberg, the agency has grown to become one of the largest independent media agencies in the w...

GEICO Emergency Roadside Assistance TV commercial - Another Take
The Martin Agency

The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading adve...

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