What the GEICO TV commercial - Better Together is about.
GEICO TV Spot, 'Better Together' is a heartwarming advertisement that showcases how GEICO and its customers are better together. The commercial starts with a woman browsing through her phone to find a great deal on car insurance, and she discovers GEICO. She talks to her friend about GEICO and convinces him to join GEICO too.
The advertisement then shows different groups of people, including parents and their children, couples, and friends, enjoying life's pleasures such as playing board games, eating pizza, and even participating in a pillow fight. These groups of people are shown in close-ups, highlighting the happy moments they share together.
The voice-over then narrates how GEICO brings people together with affordable car insurance rates that help people save more money, which is used to create more memories and experiences with loved ones. The commercial ends with the tagline, "15 minutes could save you 15% or more on car insurance."
The GEICO TV Spot, 'Better Together' is a joyful and moving advertisement that beautifully showcases how GEICO and its customers are truly better together. The commercial emphasizes the importance of relationships, memories, and experiences that can be created with saved money from GEICO's affordable car insurance rates.
GEICO TV commercial - Better Together produced for
GEICO
was first shown on television on January 8, 2021.
Frequently Asked Questions about geico tv spot, 'better together'
Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture.
Jake Dylan Wood
Jake Wood(I) Jake Dylan Wood (born 12 July 1972) is a British actor, best known in his native United Kingdom for playing Max Branning in long-running BBC soap opera EastEnders and in the United States as the voice of the GEICO gecko.
The Martin Agency
The Martin Agency and GEICO are credited with pioneering a new way of advertising in the insurance category in the early 1990s, spawning a list of imitators in the category.
The massive budget allows for the company to push out multiple campaigns at the same time, which is crucial in such a competitive category. For a company like Geico, which doesn't have a brick-and-mortar presence, the advertising excess helps counteract missed opportunities.
Government Employees Insurance Company
What does GEICO stand for? Government Employees Insurance Company. Puzzled, are you? Well, the name goes back to the beginnings of the company. Founder Leo Goodwin first targeted a customer base of U.S. government employees and military personnel.
Continued Expansion, and a Civilized Caveman
That was also the year that GEICO introduced the Cavemen to television audiences in order to drive home the point that using geico.com was "so easy even a caveman can do it." The rest, as they say, is advertising history.
Richmond, Virginia
The idea for the Gecko grew from a creative session at GEICO's ad agency, the Martin Agency in Richmond, Virginia. The name "GEICO" was often mispronounced "Gecko," and as the brainstorming began, a quick doodle of a gecko appeared.
David Hulin (born 1975) is a British born Animation Director and VFX Director based in New York, best known for creating iconic animated characters such as the GEICO Gecko, Post Office Ants (UK), Nigel the Xyzal Owl, The Lactaid Cow, as well as creatively leading many other iconic campaigns for Fedex, GE, Pepsi, M&Ms, ...
10 best Geico commercials for a good laugh
- Unspeakable Family (2015)
- Crushed Pottery (2018)
- Scheduling Standoff (2022)
- The Gecko Takes a Stroll (2021)
- Rebel Rene (2022)
- Life in a Victorian Home (2022)
- Open Floor Plan Problem (2022)
- The Gecko Makes a Connection (2021)
1999 – The beloved GEICO Gecko® makes his debut in a wildly popular GEICO ad campaign. 2002 – GEICO passes the 5 million PIF mark. 2004 – The GEICO Caveman enters the scene with the "So easy a Caveman can do it" ad campaign. 2007 – GEICO passes the 8 million PIF mark.
Specifically, GEICO targets males and females ages 24-64, and appeals to customers with humor and wit. GEICO's method of conducting business- through direct sales over the phone and via their Web site- is a key distinction in the auto insurance industry.
Low Rates And Great Discounts
GEICO's cheap car insurance rates and discounts could save you 15% or more. These are just a few of our car insurance discounts: Multi-car discount. Discount for cars with air bags and other safety features.