McLachlan's reassuring voice helps spread the message that the ASPCA is a secure corporation that has the motive to save animals all over the world. Together with the soft and slow speed of the song are the pictures of terrified and depressed animals.

Fundraising: What happens to the animals from the ASPCA commercials? All of the animals in our commercials were rescued or cared for by the ASPCA. Many of the animals were rescued from cruelty cases like dogfighting, puppy mills, and hoarding situations, as well as natural disasters.

Sarah McLachlan Silent Night ASPCA Commercial | Visit www.myaspca.org today to learn how you can make a difference.

The rhetorical audience of the ASPCA commercial does not only include people who have animals but also includes people against animal cruelty willing to give money. A child watching this commercial is not the intended audience but if a child tells their parents about it, then the target audience is reached.

OPEC's objective is to co-ordinate and unify petroleum policies among Member Countries, in order to secure fair and stable prices for petroleum producers; an efficient, economic and regular supply of petroleum to consuming nations; and a fair return on capital to those investing in the industry. The 1960s.

The use of pathos in this commercial is directed at one goal: to get the audience to feel bad. The ASPCA uses pathos in many of its advertisements, because it is very effective. When you see a cat with an eye missing, you immediately feel like you need to help them and are urged to donate money to their program.

The commercial originally aired in 2007, and managed to raise $30 million in the first two years of its release, according to The New York Times.

The commercial originally aired in 2007, and managed to raise $30 million in the first two years of its release, according to The New York Times.

I've never worked on a campaign for the ASPCA but since many of their ads are in the form of a PSA (Public Service Announcement) they enjoy certain regulations that necessitate these ad breaks to be a certain length in the thought of giving these public service announcements an edge over paid commercials.

Matt Bershadker Matt Bershadker, ASPCA President & CEO.

Because humans have been shown to experience positive emotions for animals, marketers use them to stimulate a positive association between the animal and brand. Brand loyalty then results in increased market share and consumer trust in the brand. Thus, animals promote buying behavior.

Dogs are not only a man's best friend, but can also help advertisers reel in viewers and make an emotional impact on their audience.