iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion.

To set up a TV advertisement, the advertising company purchases an ad on a network or streaming service for a certain time frame, such as 15 or 30 seconds. They negotiate how many times the platform will run the ad and when the ad will appear.

Founder and CEO Sean Muller wrote in a letter to customers Wednesday that its platform represents “more than half of TV dollars in circulation.” 605 is set to bring iSpot tools for assessing ad effectiveness in consumer packaged goods, auto sales, credit card usage, location data, search trends, and surveys.

The study from MediaScience found that the “TV environment generated more visual attention as participants watched 71% of the ad, compared to just 30% of digital mobile ads - likely a result of the full-screen viewing experience versus the distractions inherent with the digital experience.”

What are the advantages of television advertising? TV reaches large audiences, provides a popular leisure activity, attracts loyal viewers, works in synergy with online advertising, offers adaptable ad formats, allows for targeted advertising, and can be affordable.

iSpot.tv is a private company and not publicly traded.

The company was founded in 2012 and is headquartered in Bellevue, Washington.

Television advertising offers broad reach, engages loyal viewers, allows for creativity in storytelling, complements online advertising efforts, and provides opportunities to target specific audiences.

By focusing on creating high-quality content, building your audience, and exploring different monetization strategies, you can turn your TV channel into a profitable business.

“TV has the highest efficiency at achieving key performance indicators, or KPIs, like sales and new accounts. When comparing performance at similar spending levels, TV adverts still average four times the sales lift of digital.”

Local broadcast TV advertising can be a valuable tool for businesses looking to promote their products or services. While it can be expensive, it offers numerous benefits such as wide reach, targeted advertising, increased credibility, higher engagement, and measurable results.

Sean Muller is a veteran entrepreneur and thought leader in TV and advertising measurement. Sean is the CEO of iSpot.tv, the real-time TV ad measurement and attribution company he founded in 2012.