What the MidwayUSA TV commercial - Building an AR is about.

MidwayUSA is a leading retailer of outdoor gear and hunting equipment in the United States. The company has launched a stunning new TV spot that shows the process of building an AR rifle from scratch.

The ad, titled 'Building an AR', takes viewers on a journey through the intricate process of assembling an AR rifle. The narrator explains each step of the process in detail, from the selection of the upper and lower receivers, to the installation of the trigger, bolt, and barrel.

Throughout the spot, the viewer is immersed in the sights and sounds of the assembly process, with close-up shots of each component as it's expertly installed. The mood of the ad is intense and focused, reflecting the precision required to build such a finely-tuned piece of machinery.

The spot conveys the sense of pride and accomplishment that comes from building an AR rifle, as well as the expertise and knowledge required to do so successfully. It showcases the passion and dedication of the staff at MidwayUSA, who are true experts when it comes to outdoor gear.

Overall, the 'Building an AR' TV spot from MidwayUSA is an impressive and captivating advertisement that conveys the brand's commitment to quality and expertise. It's sure to appeal to hunters, outdoorsmen, and anyone who appreciates the craftsmanship and skill required to build a piece of equipment like the AR rifle.

MidwayUSA TV commercial - Building an AR produced for MidwayUSA was first shown on television on August 4, 2013.