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Alzheimers Association TV commercial - Walk to End Alzheimers: Flowers
Alzheimer's Association

The Alzheimer's Association is a non-profit organization that is dedicated to finding a cure for Alzheimer's disease and other types of dementia. Founded in 1980, it is currently the largest Alzheimer...

What the Alzheimers Association TV commercial - Walk to End Alzheimers: Flowers is about.

Alzheimers Association TV commercial - Walk to End Alzheimers: Flowers

Title: Alzheimer's Association TV Spot Review: 'Walk to End Alzheimer's: Flowers'

Introduction:The Alzheimer's Association TV Spot, 'Walk to End Alzheimer's: Flowers,' is a powerful and poignant advertisement that aims to raise awareness about Alzheimer's disease and support the Association's efforts in finding a cure. This emotionally charged commercial showcases the devastating effects of Alzheimer's on both patients and their loved ones while highlighting the importance of joining the Walk to End Alzheimer's fundraising event.

Synopsis:The TV spot begins with a serene image of a beautiful garden, filled with vibrant flowers gently swaying in the breeze. A soothing voiceover narrates, "Imagine a world where every vibrant memory is replaced by the confusion of Alzheimer's disease." The scene then transitions to an elderly couple, the husband holding a bouquet of flowers, which he presents to his wife, who is suffering from Alzheimer's.

As the husband hands his wife each flower, memories associated with the blooms are momentarily brought back to her, creating moments of clarity and joy. However, the voiceover warns, "Now, imagine loving someone in a world gone dark, a world without their memories."

The commercial shifts to show the husband walking alongside countless others, all wearing purple Walk to End Alzheimer's t-shirts, symbolizing unity and solidarity in the fight against the disease. They march on, determined, and hopeful, with the voiceover reminding viewers of the event's purpose, "Join the movement, Walk to End Alzheimer's."

The TV spot effectively captures the emotional toll Alzheimer's disease exacts on both individuals affected and their loved ones, while also emphasizing the importance of supporting the Alzheimer's Association through participation in the Walk to End Alzheimer's event.

Key Messages:1. Alzheimer's steals cherished memories: The advertisement portrays the heart-wrenching reality of Alzheimer's, where cherished memories fade away, leaving individuals and their families in a world filled with confusion and sorrow.

2. The power of connection through flowers: The symbolic use of flowers in the commercial represents the moments of lucidity and connection that Alzheimer's patients experience when triggered by familiar scents and visuals, emphasizing the importance of preserving memories and creating meaningful moments while they last.

3. Join the movement: By featuring a diverse group of people participating in the Walk to End Alzheimer's event, the TV spot encourages viewers to get involved and contribute to research efforts and support programs that enhance the lives of those impacted by the disease.

Conclusion:The Alzheimer's Association's TV Spot, 'Walk to End Alzheimer's: Flowers,' effectively communicates the devastating impact

Alzheimers Association TV commercial - Walk to End Alzheimers: Flowers produced for Alzheimer's Association was first shown on television on July 11, 2021.

Frequently Asked Questions about alzheimer's association tv spot, 'walk to end alzheimer's: flowers'

Carrying a purple flower means you lost someone to Alzheimer's. Carrying a yellow flower means you are a caregiver to someone with Alzheimer's or dementia. Carrying a blue flower means you are living with Alzheimer's. Carrying an orange flower means you support the Alzheimer's Association.

Walks vary from two to three miles. Participants will have the opportunity to learn more about Alzheimer's disease, advocacy opportunities, clinical trial enrollment, and support programs and services.

All funds raised through Walk to End Alzheimer's advance the care, support and research efforts of the Alzheimer's Association. The Alzheimer's Association is a nonprofit 501(c)3 organization, therefore all donations are tax-deductible as allowed by law.

Our symbol The brand of the Alzheimer's Association represents who we are and what we do. It is both a visual symbol of our dual mission of people and science and a commitment that guides us in our daily work in providing support, research, advocacy and education.

White – White flowers has a wide range of emotions from innocence to sympathy. Blue – The soothing hues of blue symbolize tranquility and peace – ultimately, this color is known to relax, reduce negative feelings and stress. Purple – The perfect color to show feelings of admiration and tradition.

Aster In the language of flowers, Aster means “patience.” The dainty pointed petals bring to mind glittering stars in the night sky, and are symbolic of wishes and wonderful surprises.

The fact is that from Stage 1 through Stage 7, the progression of Alzheimer's disease may take as long as 25 years or more. Medical evidence reveals that Alzheimer's disease may be damaging the brain for nearly two decades before the first symptoms appear.

While there is no fee to register for Walk, all participants are encouraged to raise critical funds that allow the Alzheimer's Association to provide 24/7 care and support and advance research toward methods of prevention, treatment and, ultimately, a cure.

Results showed that people who ran over 15 miles per week had a 40% lower risk of dying from Alzheimer's disease. Research has repeatedly demonstrated a correlation between physical exercise and a lower risk of Alzheimer's and other kinds of dementia.

The four A's of Alzheimer's disease are: amnesia, aphasia, apraxia, and agnosia. Amnesia. Amnesia, the most common sign of Alzheimer's disease, refers to loss of memory.

At Alzheimer's Society, 'united against dementia' is more than a slogan. Bringing people together and putting those affected by dementia at the heart of everything we do makes our work possible.

Artist perspective: The cockscomb flower or Celosia cristata is also known as the “brain flower.” With folds and curves resembling gyri, the intricate, velvety petals of the cockscomb flower form distinctly on each individual flower.

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Agenices of the Alzheimer's Association TV Spot, 'Walk to End Alzheimer's: Flowers'

Alzheimers Association TV commercial - Walk to End Alzheimers: Flowers
Haworth Marketing & Media

Haworth Marketing & Media is a leading advertising and marketing agency based in Minneapolis, Minnesota. The company was founded in 1970 by Tom Haworth and has since grown to become a nationally recog...

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