What the Covercraft TV commercial - Challenge is about.

Covercraft's TV spot, "Challenge," is an exciting advertisement that showcases the durability and versatility of Covercraft car covers. The ad features Bradley Roy, a professional bass angler, and shows him putting the Covercraft car cover to the ultimate test.

The commercial begins with Bradley driving his truck along a rough, muddy path, carrying his bass boat following closely. He pulls up to a lake and throws the cover off his boat to reveal a beautifully painted fishing machine. Bradley dives into the water, whips out his fishing gear, and begins casting his line into the lake.

As Bradley fishes, the weather turns from sunny to stormy, with heavy rain and strong winds. He realizes that he's forgotten to cover his boat, and quickly paddles towards the shore.

Once he reaches the shore, Bradley grabs the Covercraft cover and begins laying it over his boat. The cover is easy to install, and he's amazed at how quickly it transforms his boat into a covered shelter. Despite the storm conditions, Bradley's boat remains dry and safe from any potential damage.

The ad, which is set to a driving rock soundtrack, ends with a message from Covercraft that emphasizes the company's commitment to creating high-quality, reliable covers that are ideal for any vehicle owner. It's an excellent example of how Covercraft has been a leading name in car covers for over 50 years, offering a range of customized covers for cars, trucks, SUVs, RVs, and more.

Overall, "Challenge" is an exciting commercial that effectively showcases how Covercraft covers can hold up in even the toughest conditions. It's a testament to the company's commitment to innovation and quality, and it's no wonder that car owners trust Covercraft to keep their vehicles safe and protected.

Covercraft TV commercial - Challenge produced for Covercraft was first shown on television on August 9, 2020.