It all came down to money. According to The New York Times, FIFA was asking for double its $150 million licensing fee to allow Electronic Arts to continue using its name. EA, meanwhile, was starting to question what it was actually getting for that money.

One of the biggest franchises in video game history is coming to an end on Friday with the release of FIFA 23, the final installment of a football game that has entranced millions of fans for the past three decades.

The games maker is stepping out of the football governing body's shadow following a reported disagreement over the cost of the licence to use the Fifa name. The game has been the best-selling franchise in the UK since the 1990s, and one expert says the scale of the rebranding effort was "unheard of".

The breakup means that EA's series will no longer be able to call itself FIFA - it will now be known as (the less catchy) EA Sports FC - and will lose access to global tournaments, following with the Women's World Cup in 2023. But it's FIFA that stands to lose the most from the parting.

EA Has Lost Its License To The FIFA Brand FIFA normally offers companies that use its license to make branded products - like EA - the opportunity for renewal every four years, matching up with the frequency of the World Cup. In 2022, FIFA doled out these licenses for more than $1 billion USD each.

One thing to keep in mind is that the next game won't actually be called FIFA 24 and will instead rebranded to EA Sports FC. The new name is the result of EA Sports and FIFA ending their 20-year partnership.

Long story short: yes, FIFA 23 will be the last FIFA-branded game that EA Sports makes for the foreseeable future. However, EA Sports will continue making football games, with their next one due to be called EA Sports FC - and it sounds like this rebranded effort will contain a lot of familiar elements for fans.

What is the Release Date for FIFA 24. EA Sports has announced that FIFA 24 (FC 24) will be released on September 29, 2023. For those who pre-order the Ultimate Edition, early access will begin on September 22, 2023.

On 10 May 2022, it was announced that EA and FIFA's partnership of 30 years would come to an end upon the termination of their licensing agreement, making FIFA 23 the last entry to the franchise under the FIFA name.

When is EA Sports FC 24 released? EA Sports FC 24 was be officially released worldwide on Friday, September 29, 2023. You were able avail of seven-days early access to EA Sports FC 24 if you pre-ordered to Ultimate Edition, meaning some people were able to play the game from September 22, 2023.

FIFA 23 is a football video game published by EA Sports. It is the 30th installment in the FIFA series that is developed by EA Sports, the final installment under the FIFA banner, and released worldwide on 30 September 2022 for Nintendo Switch, PlayStation 4, PlayStation 5, Windows, Xbox One and Xbox Series X/S.

EA Sports FC For 30 years, the name Fifa has been as synonymous with video games as it has with real-life football. But that is set to change. EA Sports FC, the new incarnation of the football simulator made by Electronic Arts (EA), hits the shelves this week.