What the Frigidaire Flexible French-Door Refrigerator TV commercial - Legendary Innovation: Family in Kitchen is about.

The Frigidaire Flexible French-Door Refrigerator TV Spot, titled 'Legendary Innovation: Family in Kitchen', opens with a family of four bustling around their kitchen, preparing breakfast and lunchboxes for the day ahead. Amidst the commotion, the refrigerator door is frequently opened and closed, revealing shelves filled with a variety of food items.

The narrator then introduces the Frigidaire Flexible French-Door Refrigerator, highlighting its innovative design that allows for a customizable layout to fit any family's needs. The spot then showcases some of the different configurations that the refrigerator can be set to, allowing for more storage of bigger items or customizing the shelves to fit specific items like bottles of wine.

The family is then shown using the refrigerator in different ways, including a child reaching for a snack, a mother storing leftovers, and a father organizing his drinks. The fridge also features a built-in automatic ice maker and a PureSource Ultra II Water Filter for easy access to filtered water.

Throughout the spot, there's an emphasis on the fridge's convenience for busy families, with the narrator referencing the convenience of the slide-away shelving and how the refrigerator can easily be customized to fit any need.

The Frigidaire Flexible French-Door Refrigerator TV Spot concludes by emphasizing the brand's reputation for innovative and legendary appliance designs, positioning the flexible refrigerator as a must-have for busy households.

Frigidaire Flexible French-Door Refrigerator TV commercial - Legendary Innovation: Family in Kitchen produced for Frigidaire was first shown on television on May 19, 2013.