What the Waste Management TV commercial - Continuous Materials: Rooftops is about.

The Waste Management TV spot titled "Continuous Materials: Rooftops" is a compelling ad that highlights the importance of sustainable waste management practices. The advertisement showcases the innovative ways in which Waste Management maximizes the value of waste by recycling and repurposing materials to create new products.

The commercial opens with a beautiful aerial shot of rooftops covered in recycled materials that have been transformed into new and useful products. The ad emphasizes how Waste Management is continually looking for ways to reduce waste and create value for its customers.

The narrator then presents the viewers with a staggering statistic - that the equivalent of ⅓ of all municipal solid waste in the United States is coming from construction and demolition sites. However, Waste Management has made it their mission to find ways to recycle and repurpose these materials instead of letting them end up in a landfill.

Throughout the commercial, viewers are shown examples of the various ways in which Waste Management repurposes building materials. For instance, concrete and asphalt materials are recycled into new road surfaces, glass is transformed into reflective beads for traffic paint, and drywall is used as soil amendments. These examples show how Waste Management is dedicated to creating a more sustainable future for our planet.

Overall, the "Continuous Materials: Rooftops" TV Spot effectively portrays Waste Management's commitment to sustainable waste management practices. The ad successfully communicates that by recycling and repurposing materials, this company is helping to reduce waste and create value for its customers.

Waste Management TV commercial - Continuous Materials: Rooftops produced for Waste Management was first shown on television on February 9, 2022.