Morrison is featured in AT&T's "One Shining Moment" commercial, along with Greg Oden, A'ja Wilson, Steven Adams, Sabrina Ionescu, Christian Laettner and Shai Gilgeous-Alexander.

2023

• Studio Hosts: Greg Gumbel (New York), Ernie Johnson Jr. ( Atlanta), Adam Lefkoe (Atlanta), Adam Zucker (New York/In-game updates)
• Studio Analysts: Clark Kellogg, Charles Barkley, Kenny Smith, Wally Szczerbiak (New York), Seth Davis, Jay Wright, Candace Parker (Atlanta)

Barrett wrote the song in March of 1986.

March Madness, informal term that refers to the National Collegiate Athletic Association (NCAA) Division I men's and women's basketball championship tournaments and the attendant fan interest in - and media coverage of - the events.

Through the years, legendary singers have sung the song, including Luther Vandross, Teddy Pendergrass, Jennifer Hudson and Ne-Yo.

Days before the Zags games against Loyola Marymount and Pepperdine, Morrison's former agency reached out with an offer for an AT&T commercial. Morrison has been offered commercials in the past, but most of them portray his UCLA moment in a negative light, so he would always give a firm no.

While Gayle King typically lives on the "CBS Mornings" screen and Charles Barkley is usually found giving sports commentary, the two will join forces on the cable news screen. CNN confirmed Saturday that King and Barkley will co-host "King Charles," a weekly show on the cable news network that will air in fall 2023.

Charles Barkley played in 84 games during his three years at Auburn. But only one of those took place during the NCAA tournament. His lone appearance in the Big Dance came against Richmond in the First Round of the 1984 tournament.

Chapter 2 How it became a Final Four tradition Barrett said he recorded a demo of "One Shining Moment" and sent it to a friend at Sports Illustrated who passed it on to CBS. A network executive loved the song and called Barrett to ask for his permission to play it after Super Bowl 21 in 1987.

CBS then asked Barrett for permission to use the song after the 1987 NCAA Division I Men's Basketball Championship Game on March 30, in which Indiana beat Syracuse. Towey decided to use "One Shining Moment" to close CBS's coverage of the tournament. The positive public response led to it becoming an annual feature.

to walk with regular steps of equal length, esp. with other people who are all walking in the same way: The band marched through the downtown streets.

"March Madness," the term used to describe the excitement surrounding the Illinois state high school basketball tournaments, first appeared in print almost sixty years ago. It was coined by Henry V. Porter, who started his career as a teacher and coach at Athens High School in central Illinois.