What the Target TV commercial - Target Run: Ojos Everywhere is about.

Title: Target Run: Ojos Everywhere - A Colorful Shopping Adventure

Introduction:In the world of advertising, creativity knows no bounds. And when it comes to capturing the attention of consumers, Target, the beloved retail giant, has never shied away from delivering outstanding commercials. One such standout TV spot from Target is their enchanting advertisement titled 'Target Run: Ojos Everywhere.' In this vibrant and imaginative commercial, Target takes viewers on a magical journey through the eyes of a curious child, discovering a world filled with wonder, color, and boundless possibilities within the aisles of a Target store. Let's delve into the magical experience that unfolds in this captivating TV spot.

Synopsis:The commercial begins with a young girl named Sofia, donning her dazzling purple glasses, setting out on a Target run with her mother. As they step into the store's entrance, the bustling ambiance comes alive with vivid colors and playful melodies. Everything around Sofia appears larger than life, with products glowing and shimmering, and magical creatures frolicking between the racks of clothing and shelves stocked with toys.

As Sofia ventures deeper into the store, she is welcomed by a world bursting with imagination. She finds herself surrounded by friendly, anthropomorphic creatures with big, expressive eyes known as "Ojos." These creatures accompany Sofia on her enchanted shopping journey, bringing a touch of whimsy to her experience.

The Ojos, with their vivid colors and imaginative designs, provide a visual representation of Target's diverse range of products. A parade of Ojos dressed in fashionable attire walks on a bright runway, showcasing the latest trendy clothing collection available at Target. Another group of Ojos expertly demonstrates the versatility of household products by effortlessly transforming them into multifunctional gadgets, further highlighting the store's commitment to practicality and innovation.

Sofia and her new Ojo friends move through the store, exploring each department. They find themselves in the toy section, surrounded by animated toy characters that come to life and dance to a joyful melody. The Ojos share Sofia's excitement as she joyfully picks out her favorite toys.

Next, Sofia delves into the vibrant grocery section, where she is greeted by smiling Ojos nestled amidst a plethora of fresh fruits and vegetables. The Ojos provide a sense of warmth and community, reminding viewers of the inclusive and welcoming nature of Target.

The ad culminates with Sofia and her Ojo friends embarking on a lively store-wide party. The energetic celebration features shoppers of all ages joining in the revelry, illustrating that a Target run is not just about shopping; it's about creating memorable experiences with loved ones.

Conclusion:'Target Run: Ojos Everywhere' is an imaginative and visually captivating TV spot that manages to capture the essence of a Target shopping spree through the eyes of a child. With its vibrant colors, playful characters, and energetic atmosphere, the commercial appeals not only to children but also to the inner child within each viewer. It evokes a sense of wonder, reminding us that a trip to Target is not merely a mundane errand but an opportunity to embark on a magical adventure. Target's inventive and boundary-pushing approach to advertising epitomizes the brand's commitment to delivering extraordinary experiences that make shopping more than just a task—it becomes a delightful escape into a whimsical world.

Target TV commercial - Target Run: Ojos Everywhere produced for Target was first shown on television on April 29, 2017.