What the In The Raw TV commercial - Upload is about.

In The Raw TV Spot, 'Upload' is a thirty-second commercial that showcases the brand's line of all-natural sweeteners. The ad opens with a man in his kitchen, holding a bag of In The Raw's sugar. He then proceeds to take out his phone and open the In The Raw app. We see him scanning the barcode on the back of the sugar packet, and quickly we see the sugar's nutritional details on his phone screen.

Suddenly, with a burst of imagination, the man starts visualizing the sugar's journey from the farm to the production plant, ending with the final product in his sugar bowl. The man's house transforms into a digital landscape, and we see the visuals of fields and farms in the background. The sugar packet breaks open, and an animated sugar molecule floats out of it.

The man then uploads this image to the In The Raw app, and we are introduced to the brand's new 'Upload' feature. We see other users uploading their images of food and drinks enhanced with In The Raw's sweetener. There are images of cookies, teas, and smoothies, all creatively decorated and presented using the app's tools.

The goal of the 'Upload' feature is to allow users to showcase their culinary skills and to engage with other In The Raw fans online. The commercial ends with a reminder to download the app, scan their products, and join the community of people who love In The Raw's natural sweeteners.

In summary, In The Raw TV Spot, 'Upload' is a fun and interactive commercial that not only promotes the brand's all-natural sweeteners but also encourages people to engage and connect with each other through an innovative feature in the In The Raw app.

In The Raw TV commercial - Upload produced for In The Raw was first shown on television on October 30, 2012.