What the Gillette Fusion Proglide TV commercial - Budget is about.

The Gillette Fusion Proglide TV Spot titled 'Budget' is a smart and witty advertisement that showcases the benefits of using the Gillette Fusion Proglide razor in a creative way. The ad is set in a fictional boardroom where the company executives are discussing ways to cut back on expenses. The executives are seen cutting corners by using cheap office supplies and replacing expensive coffee with a low-quality alternative.

As the meeting progresses, one of the executives enters the boardroom with a scruffy, unkempt appearance and presents a plan to cut costs by using disposable razors instead of expensive ones. The other executives are initially impressed, but then they notice that his neck and chin are covered in cuts, nicks, and razor burn.

They quickly realize that opting for a cheap, disposable razor is a false economy and could end up costing them more in the long run due to increased healthcare costs, lost productivity, and poor personal grooming. The advertisement concludes with the slogan, "Don't sacrifice your face for your budget. Choose the Gillette Fusion Proglide for a superior shave."

The Gillette Fusion Proglide TV Spot is a clever way to showcase the benefits of using a high-quality razor without alienating the viewer. It cleverly highlights the importance of investing in a quality grooming tool and the consequences of skimping on personal care. Overall, it's a smart and effective marketing campaign that successfully communicates the brand's value proposition to potential customers.

Gillette Fusion Proglide TV commercial - Budget produced for Gillette was first shown on television on September 3, 2014.