IntroductionAbbVie Inc. is a global biopharmaceutical company founded on January 1, 2013, after separating from Abbott Laboratories. The company is headquartered in North Chicago, Illinois and has ope...
The myAbbVie Assist TV spot titled 'Patient Assistance' is a heartwarming commercial that aims to showcase how the program assists patients in accessing their required medication. The ad begins with a woman sitting in a doctor's office, awaiting her turn. As she waits, her voice-over explains how vital her medication is to her ongoing health, and also highlights the various challenges she faces in accessing her prescription at times.
The camera then pans out to show her at the pharmacy counter, where she is informed by the pharmacist that her medication is not covered by her insurance provider, and it would cost her an exorbitant amount to refill her prescription. However, the woman remains undeterred and contacts the myAbbVie Assist program, who promptly come to her aid. With their help, she is able to access her medication, and the spot leaves viewers with a sense of relief and hope that the healthcare system can, in fact, work for them despite the obstacles that may be encountered.
The idealist spirit of the commercial resonates with the struggles faced by numerous chronic-illness patients who are reliant on medication to maintain their health and well being. The fact that myAbbVie Assist is willing to go the extra mile to help them journey through their ailments without any disruptions is commendable. The impact of the commercial is such that it inspires viewers to consider the possibilities of medical assistance programs that can make an incredible difference in individual lives.
myAbbVie Assist TV commercial - Patient Assistance produced for AbbVie was first shown on television on April 26, 2020.
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