Allstate television commercial 2018

What the Allstate TV commercial - Mayhem: Ring Bearer is about.

The Allstate TV Spot titled 'Mayhem: Ring Bearer,' Featuring Dean Winters, is a humorously creative ad campaign for the Allstate brand. The spot showcases Dean Winters as "Mayhem," a character who depicts the various kinds of accidents and disasters that a person may face in their life, and how Allstate helps them to cope up with the aftermath.

In this particular ad, Mayhem assumes the character of a ring bearer, running around with the precious jewelry to deliver it on time for his best friend's wedding. The ad portrays Mayhem facing several obstacles along the way, from falling on a patch of ice to colliding with guests, resulting in the loss of rings. Mayhem's comically frightful expression of "Oh boy" takes center stage as the audience sees how Allstate's insurance policies come to play during the chaotic scenes.

The ad captivates the audience and delivers the message that Allstate's insurance policies act as a safety net, offering protection for their clients-in case the unexpected occurs. Furthermore, it highlights Allstate's offer of a 'Claim Satisfaction Guarantee,' which assures the client of receiving a 'clean-up of their insurance experience.'

The primary objective of the commercial is to showcase the Alstate brand's ability to mitigate uncertainties, highlighting the support that their policyholders can count on during tough times.

Overall, this witty and engaging commercial is an excellent example of how brands can advertise themselves to resonate positively with clients by offering protection and support in times of need.

Allstate TV commercial - Mayhem: Ring Bearer produced for Allstate was first shown on television on June 12, 2018.

Song from commercial Allstate TV Spot, 'Mayhem: Ring Bearer' Featuring Dean Winters

"Chapel of Love" is a popular song that was made famous by the American girl group, The Dixie Cups, in 1964. The song was written by Jeff Barry, Ellie Greenwich, and Phil Spector. It spent three weeks at the top of the Billboard Hot 100 chart and became an iconic hit of the 1960s.

The Dixie Cups were a girl group formed in the early 1960s, consisting of sisters Barbara Ann and Rosa Lee Hawkins, along with their cousin Joan Marie Johnson. They were from New Orleans, Louisiana, and their music often had a distinct New Orleans flavor.

"Chapel of Love" is a joyful and upbeat song about a couple getting married. It has a catchy melody, tight harmonies, and a feel-good vibe that made it an instant hit. The song's lyrics express the excitement and anticipation of going to the chapel to exchange vows and start a life together.

The success of "Chapel of Love" helped establish The Dixie Cups as one of the top girl groups of the era. They followed up with other hits such as "People Say" and "Iko Iko," which further showcased their vocal talents and unique style.

Despite their success, The Dixie Cups' journey was not without challenges. Rosa Lee Hawkins, in particular, faced personal struggles and abuse behind the scenes. In recent years, she has shared her story and experiences in the memoir "Chapel of Love," co-authored with journalist Steve Bergsman.

"Chapel of Love" remains a beloved and timeless classic, often associated with weddings and joyful celebrations. It continues to be played and enjoyed by audiences worldwide, showcasing the enduring popularity and impact of The Dixie Cups' music.