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Allstate TV commercial - Mayhem: Ring Bearer
Allstate

Allstate is an insurance company that offers a wide range of insurance products and services. The company provides coverage for various aspects of life, including home, auto, renters, business, and li...

What the Allstate TV commercial - Mayhem: Ring Bearer is about.

Allstate TV commercial - Mayhem: Ring Bearer

The Allstate TV Spot titled 'Mayhem: Ring Bearer,' Featuring Dean Winters, is a humorously creative ad campaign for the Allstate brand. The spot showcases Dean Winters as "Mayhem," a character who depicts the various kinds of accidents and disasters that a person may face in their life, and how Allstate helps them to cope up with the aftermath.

In this particular ad, Mayhem assumes the character of a ring bearer, running around with the precious jewelry to deliver it on time for his best friend's wedding. The ad portrays Mayhem facing several obstacles along the way, from falling on a patch of ice to colliding with guests, resulting in the loss of rings. Mayhem's comically frightful expression of "Oh boy" takes center stage as the audience sees how Allstate's insurance policies come to play during the chaotic scenes.

The ad captivates the audience and delivers the message that Allstate's insurance policies act as a safety net, offering protection for their clients-in case the unexpected occurs. Furthermore, it highlights Allstate's offer of a 'Claim Satisfaction Guarantee,' which assures the client of receiving a 'clean-up of their insurance experience.'

The primary objective of the commercial is to showcase the Alstate brand's ability to mitigate uncertainties, highlighting the support that their policyholders can count on during tough times.

Overall, this witty and engaging commercial is an excellent example of how brands can advertise themselves to resonate positively with clients by offering protection and support in times of need.

Allstate TV commercial - Mayhem: Ring Bearer produced for Allstate was first shown on television on June 12, 2018.

Song from commercial Allstate TV Spot, 'Mayhem: Ring Bearer' Featuring Dean Winters

"Chapel of Love" is a popular song that was made famous by the American girl group, The Dixie Cups, in 1964. The song was written by Jeff Barry, Ellie Greenwich, and Phil Spector. It spent three weeks at the top of the Billboard Hot 100 chart and became an iconic hit of the 1960s.

The Dixie Cups were a girl group formed in the early 1960s, consisting of sisters Barbara Ann and Rosa Lee Hawkins, along with their cousin Joan Marie Johnson. They were from New Orleans, Louisiana, and their music often had a distinct New Orleans flavor.

"Chapel of Love" is a joyful and upbeat song about a couple getting married. It has a catchy melody, tight harmonies, and a feel-good vibe that made it an instant hit. The song's lyrics express the excitement and anticipation of going to the chapel to exchange vows and start a life together.

The success of "Chapel of Love" helped establish The Dixie Cups as one of the top girl groups of the era. They followed up with other hits such as "People Say" and "Iko Iko," which further showcased their vocal talents and unique style.

Despite their success, The Dixie Cups' journey was not without challenges. Rosa Lee Hawkins, in particular, faced personal struggles and abuse behind the scenes. In recent years, she has shared her story and experiences in the memoir "Chapel of Love," co-authored with journalist Steve Bergsman.

"Chapel of Love" remains a beloved and timeless classic, often associated with weddings and joyful celebrations. It continues to be played and enjoyed by audiences worldwide, showcasing the enduring popularity and impact of The Dixie Cups' music.

Frequently Asked Questions about allstate tv spot, 'mayhem: ring bearer' featuring dean winters

Dean Winters went into cardiac arrest for two minutes on the way to the hospital, but thankfully, paramedics could revive him. But he spent three weeks in intensive care recovering from the illness.

A • Yes. Dean Winters - known for acting roles on “30 Rock,” “Law & Order: Special Victims Unit” and other productions - has long been Mayhem in ads for Allstate insurance.

Also that year, Winters was introduced as "Mayhem", a recurring character in a television and radio advertising campaign for Allstate Insurance created by the advertising agency Leo Burnett Chicago.

2010 Allstate first introduced Mayhem in 2010 and has since turned the character played by actor Dean Winters into a household name – joining the ranks of Geico's Cockney accented Gecko and Progressive's Flo.

In a conversation with The A.V. Club, Dean explained why he had to bow out of Law & Order: SVU. "I was on the show for the first season, but then I had to leave because I had a contract with HBO, and there was a bit of a dispute."

Scott William Winters is the brother of actor Dean Winters and writer Brad Winters. His sister Blair is married to executive producer/writer Jorge Zamacona. Scott is married to Jennifer Logan Winters. They have 2 daughters, Grace and Faith.

Derek Cho (Steven Yeun) is having a really bad day. After being unjustly fired from his job, he discovers that the law firm's building is under quarantine for a mysterious and dangerous virus. Chaos erupts throughout the office as the victims of the disease begin acting out their wildest impulses.

In the basketball spot, Mayhem's brother is played by Winters' real-life brother, Scott William Winters, who is also an actor known for roles on “NCIS,” “Law & Order: SVU” and other shows. The Winters have teamed onscreen before, notably playing brothers on the HBO drama "Oz."

Who Is the Voice in the Allstate Commercial? The man who has become known as the Allstate commercial guy is Dennis Haysbert. Haysbert is an accomplished actor who has a long list of credits to his name, spanning from the late 1970s until today.

Mayhem is the main protagonist, anti-hero and presumably immortal mascot/advertising character/second spokesperson for the insurance company Allstate. He is a man who encourages people to get Allstate.

The Mayhem character will be a deadpan actor who represents the incidents in life that could lead to accidents. In every ad, this character will state that because the customer stuck with “cut rate” insurance, they won't be covered and will end up paying more out of their own pockets.

With Allstate, you're protected from mayhem - like me. Mayhem's tagline.

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Actors who starred in Allstate TV Spot, 'Mayhem: Ring Bearer' Featuring Dean Winters

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Kevin Laferriere photo
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