Buick is an American automobile company that has been around for over 100 years. Founded in 1903 by David Dunbar Buick, it initially focused on producing internal combustion engines before transitioni...
The Buick Encore GX TV spot titled 'New Alexa' features a catchy song by Matt and Kim and highlights the incredible capabilities of the vehicle's built-in Amazon Alexa integration. The commercial opens with a sleek Buick Encore GX driving through a bustling city, showcasing its modern design and advanced features. As the car maneuvers through the streets, the camera focuses on the center console, where the driver activates Alexa using a voice command.
The moment the driver says, "Alexa, play my driving playlist," the energetic and upbeat song by Matt and Kim kicks in, setting the tone for an exciting drive. The commercial cuts to various scenes of the car seamlessly integrating with the driver's voice commands, allowing them to control their smart home devices, check the weather, and even order their favorite coffee from nearby cafes – all hands-free.
With Alexa keeping both the driver and passengers connected, the commercial highlights the Buick Encore GX as the ultimate companion on the road. Whether it's playing your favorite songs, getting directions, or even managing your schedule, the Buick Encore GX presents itself as the perfect blend of luxury and technology.
Throughout the TV spot, the vibrant visuals and dynamic editing create a sense of excitement and possibility, emphasizing the ease and convenience of using Amazon Alexa in the new Buick Encore GX. By showcasing the integration of smart technology and sleek design, the commercial aims to capture the attention of tech-savvy drivers who value both style and functionality in their vehicles.
The 'New Alexa' TV spot not only promotes the Buick Encore GX as a cutting-edge vehicle but also highlights the seamless integration of Amazon Alexa's capabilities into our daily lives. From controlling our smart homes to accessing a world of information on the go, the commercial suggests that with the Buick Encore GX, the possibilities are endless.
Buick Encore GX TV commercial - New Alexa produced for Buick was first shown on television on September 1, 2020.
"It's Alright" by Matt and Kim"It's Alright" is a song by the American indie pop duo Matt and Kim, released in 2012 as the lead single from their fourth studio album "Lightning". The song features upbeat and catchy melodies, with lyrics that convey a sense of optimism and positivity. The song has gained popularity through its use in various commercials and television shows.
Music VideoThe music video for "It's Alright" features the band members, Matt Johnson and Kim Schifino , blindfolded in bed, performing choreographed dance moves as the room around them changes. The video was directed by Jacob Krupnick and premiered in February 2013.
LyricsThe lyrics of the song are about embracing the present moment and enjoying life to the fullest, even if things may not be going as planned. The chorus repeats the phrase "It's alright" as a reminder that everything will be okay in the end. The full lyrics can be found on Genius Lyrics.
Commercial and TV ShowsThe song has been featured in various commercials and television shows, including a Buick commercial and an episode of the TV show "New Girl". Its upbeat and catchy melody has made it a popular choice for use in media.
Overall, "It's Alright" is an upbeat and catchy song by Matt and Kim that conveys a sense of optimism and positivity, with an accompanying music video that showcases the band's playful and quirky style.
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