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Buick Encore GX TV commercial - New Alexa
Buick

Buick is an American automobile company that has been around for over 100 years. Founded in 1903 by David Dunbar Buick, it initially focused on producing internal combustion engines before transitioni...

What the Buick Encore GX TV commercial - New Alexa is about.

Buick Encore GX TV commercial - New Alexa

The Buick Encore GX TV spot titled 'New Alexa' features a catchy song by Matt and Kim and highlights the incredible capabilities of the vehicle's built-in Amazon Alexa integration. The commercial opens with a sleek Buick Encore GX driving through a bustling city, showcasing its modern design and advanced features. As the car maneuvers through the streets, the camera focuses on the center console, where the driver activates Alexa using a voice command.

The moment the driver says, "Alexa, play my driving playlist," the energetic and upbeat song by Matt and Kim kicks in, setting the tone for an exciting drive. The commercial cuts to various scenes of the car seamlessly integrating with the driver's voice commands, allowing them to control their smart home devices, check the weather, and even order their favorite coffee from nearby cafes – all hands-free.

With Alexa keeping both the driver and passengers connected, the commercial highlights the Buick Encore GX as the ultimate companion on the road. Whether it's playing your favorite songs, getting directions, or even managing your schedule, the Buick Encore GX presents itself as the perfect blend of luxury and technology.

Throughout the TV spot, the vibrant visuals and dynamic editing create a sense of excitement and possibility, emphasizing the ease and convenience of using Amazon Alexa in the new Buick Encore GX. By showcasing the integration of smart technology and sleek design, the commercial aims to capture the attention of tech-savvy drivers who value both style and functionality in their vehicles.

The 'New Alexa' TV spot not only promotes the Buick Encore GX as a cutting-edge vehicle but also highlights the seamless integration of Amazon Alexa's capabilities into our daily lives. From controlling our smart homes to accessing a world of information on the go, the commercial suggests that with the Buick Encore GX, the possibilities are endless.

Buick Encore GX TV commercial - New Alexa produced for Buick was first shown on television on September 1, 2020.

Song from commercial Buick Encore GX TV Spot, 'New Alexa' Song by Matt and Kim [T1]

"It's Alright" by Matt and Kim"It's Alright" is a song by the American indie pop duo Matt and Kim, released in 2012 as the lead single from their fourth studio album "Lightning". The song features upbeat and catchy melodies, with lyrics that convey a sense of optimism and positivity. The song has gained popularity through its use in various commercials and television shows.

Music VideoThe music video for "It's Alright" features the band members, Matt Johnson and Kim Schifino , blindfolded in bed, performing choreographed dance moves as the room around them changes. The video was directed by Jacob Krupnick and premiered in February 2013.

LyricsThe lyrics of the song are about embracing the present moment and enjoying life to the fullest, even if things may not be going as planned. The chorus repeats the phrase "It's alright" as a reminder that everything will be okay in the end. The full lyrics can be found on Genius Lyrics.

Commercial and TV ShowsThe song has been featured in various commercials and television shows, including a Buick commercial and an episode of the TV show "New Girl". Its upbeat and catchy melody has made it a popular choice for use in media.

Overall, "It's Alright" is an upbeat and catchy song by Matt and Kim that conveys a sense of optimism and positivity, with an accompanying music video that showcases the band's playful and quirky style.

Frequently Asked Questions about buick encore gx tv spot, 'new alexa' song by matt and kim [t1]

Vanessa Curry(I) Some of her print work has included Sports Illustrated, Adidas, KKW Beauty, Skechers, Target, Nike, Ulta Beauty and Sephora. In addition, she is also and accomplished dancer, dancing for artists such as Christina Aguilera, Pitbull, Leighton Meester and Sensato.

luxury vehicles Buick models are luxury vehicles. This brand is a go-to for drivers looking for a more affordable, high-end car or SUV with plenty of premium amenities. Though coming at a lower cost than most luxury models, this doesn't mean a lack of luxury features.

Managing partner, Alpine Buick-GMC South As a college intern pursuing a career in broadcast news, Laissa Sanchez became the face of Alpine Buick-GMC in Denver, appearing in TV commercials and infomercials that aired on the local Spanish Telemundo channel.

As the maker of the most affordable luxury vehicles on the market, Buick offers more bang for your buck than most manufacturers in the automotive industry. Buick vehicles compare favorably with all its luxury competitors on performance and amenities, but not when it comes to prices.

Buick is positioned as a premium automobile brand, selling luxury vehicles positioned above Chevrolet, while priced below the flagship luxury Cadillac division. In North America, Buick vehicles are almost always sold alongside GMC (another premium brand) vehicles at multi-brand dealerships.

2022 Buick Wildcat EV concept The new campaign, which includes voiceover work performed by Witherspoon, imagines the future of vehicle ownership and features the 2022 Buick Wildcat EV concept.

The ads feature women who play college basketball including Aliyah Boston, Cameron Brink, Caitlin Clark, Azzi Fudd and Kiki Rice. Buick's digital-only campaign also includes two ads featuring those players, and five documentary-style videos focusing on each athlete.

A comparison of Buick versus Toyota overall quality ratings shows Toyota with higher quality ratings in 2 out of 2 model comparisons. In terms of reliability ratings, Toyota has the advantage in 2 out of 2 comparisons. Buick has better safety ratings in 1 out of 1 comparisons.

Most Expensive: In luxurious Avenir specification, the Enclave three-row crossover is the most expensive Buick, at about $59,000. Over the standard Enclave, Avenir trim adds distinctive styling, nicer materials, and more equipment. Meanwhile, the standard Enclave starts right above $46,000.

Buick is positioned as a premium automobile brand, selling luxury vehicles positioned above Chevrolet, while priced below the flagship luxury Cadillac division. In North America, Buick vehicles are almost always sold alongside GMC (another premium brand) vehicles at multi-brand dealerships.

Whether you're the proud owner of a Buick vehicle or you're still trying to decide which Buick model is best for you, you may be curious about who owns Buick. Buick is owned by General Motors (GM). General Motors also owns GMC, Cadillac, and Chevrolet.

Luxury vehicles put comfort and style at your fingertips. Are you wondering, “Is Buick a Luxury brand?” or “Are Buicks luxury cars?”. The answer to such questions is a resounding yes!

Videos

Watch Buick Encore GX TV Commercial, 'New Alexa'

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Actors

Actors who starred in Buick Encore GX TV Spot, 'New Alexa' Song by Matt and Kim [T1]

Steve Talley photo
Agenices

Agenices of the Buick Encore GX TV Spot, 'New Alexa' Song by Matt and Kim [T1]

Buick Encore GX TV commercial - New Alexa
Carat

Carat is a global marketing agency that specializes in media planning and buying. It was founded in 1968 and has since grown to become one of the largest media agencies in the world. The company opera...

Buick Encore GX TV commercial - New Alexa
Engage M-1

Engage M-1 is a company that specializes in the development and manufacturing of electric motorcycles. The company was founded in 2019 by a team of passionate engineers who shared a common goal of dev...

Products

Products Advertised

Amazon Alexa Alexa
Buick Alexa Built-In
Buick Encore GX
OnStar
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