What the Hims TV commercial - Comments: Free Online Visit is about.
Hims is a wellness brand that offers products and services for men's health. They recently launched a TV spot entitled 'Comments: Free Online Visit' that showcases one of their key offerings.
The ad starts with a montage of comments from satisfied Hims customers who have used their online consult service. They praise the convenience and ease of use of the service, which allows men to get medical advice from the comfort of their own homes. The ad then transitions to a man sitting at his computer, looking at the Hims website. He clicks on the 'Free Online Visit' button and is taken to a page where he can connect with a licensed medical professional.
The ad emphasizes how easy it is to use the service, and highlights the fact that the consultation is completely free. It also stresses that all medical professionals on the platform are licensed, and that users can access the service whenever they need it.
The 'Comments: Free Online Visit' TV spot is effective in its messaging as it portrays Hims as a trustworthy brand that prioritizes the health of its customers. The ad promotes the advantages of the online consult service, providing a solution to the inconvenience and possible embarrassment of visiting a doctor's office in person. By offering a free and accessible service, Hims is positioning itself as a brand that truly cares about men's health.
Hims TV commercial - Comments: Free Online Visit produced for
Hims
was first shown on television on September 26, 2019.
Frequently Asked Questions about hims tv spot, 'comments: free online visit'
In a cheeky stunt Tuesday night on Jimmy Kimmel, actor and adland darling Ryan Reynolds aired a new ad for Hims – the telehealth platform that specializes in treating men's hair loss and erectile dysfunction.
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Direct response television
Article Talk. Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the company - usually either by calling a toll-free telephone number, sending an SMS message, or by visiting a web site.
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Direct response is a type of marketing designed to elicit an instant response by encouraging prospects to take a specific action. Direct response advertisements must trigger immediate action from prospects, since the goal is to generate leads quickly.
If an ad is ONLY talking to people who are in the market to buy right now, with the aim of closing the sale right now, then that ad is a direct response ad. And from this flows most of what we typically associate with DR ads: 1 Making An Offer and Call-To-Action.