What the Hotwire TV commercial - Hotels Are Back: Self Care is about.

Hotwire, a travel booking website, recently released a TV spot titled "Hotels Are Back: Self Care." The ad conveys the message that travel is an essential form of self-care and encourages people to book a much-needed vacation at one of their partner hotels.

The ad portrays a person who is worn out and in desperate need of a break. They are shown navigating through their daily routine, looking drained and stressed. As the ad progresses, they're seen booking a vacation through Hotwire, and their entire demeanor changes. They smile as they research their destination, then give a satisfied grin as they book the hotel.

The ad shows a range of stunning hotel visuals and highlights some of the luxury amenities that guests can enjoy. It emphasizes the fact that traveling is not just an opportunity to get away from the humdrum of everyday life but also a chance to indulge in some well-deserved self-care.

Throughout the ad, there's a bold reminder that the hotels are back— a nod to the ongoing pandemic situation and how travel was severely compromised in recent times. But the message stays positive since it urges people to seize the chance to travel again.

The overall tone of the ad is empowering, and it emphasizes the benefits of taking care of ourselves in a world where travel is more important than ever. The end of the ad repeats the tagline, "Hotels are back, and so are you," which ends the commercial on a positive note, aiming to encourage viewers to book a trip for themselves or their loved ones.

Hotwire TV commercial - Hotels Are Back: Self Care produced for Hotwire was first shown on television on June 13, 2021.